This week, P&O Cruises Australia launched its first brand campaign post pandemic, showcasing P&O Cruises as the definitive place to holiday.
Kicking off with a 30-second brand TVC, the cruise line’s “We are the Destination” campaign was borne from the insight that anxiety around travel right now is real. The campaign is a humorous nod to the of a disrupted holiday that many of us are feeling, due to current travel chaos. The spot then poses the question to Australians, why travel when you can cruise? Ultimately demonstrating cruise holidays as the stress-free option.
