The island nation has joined the latest social media phenomenon amid growing demand from social media users to see more honest and unfiltered content. The app challenges users to share a simultaneous snap using a smartphone’s front and back camera, where users cannot edit or filter the images, earning BeReal the title of the most authentic social media platform.
Fiji has become the first country to boast a national social media account on BeReal, joining the authenticity-focused platform to celebrate and share the ‘real’ Fiji.
Working with Fijian locals, the official Tourism Fiji BeReal account will upload one unedited post each day, giving would-be holidaymakers a reprieve from the often-altered Images seen on other social media applications.
BeReal is the latest social media platform gaining rapid popularity around the globe and is currently the most downloaded app in Australia. Locals renowned for their warm and welcoming nature will be given the keys to the account to share a glimpse of the nation’s stunning vistas and views and showcase the islands outside the refined holiday resort lifestyle.
Meaningful connections and personalised experiences are becoming more resonant amongst millennials, and Gen Zers, with data.ai reporting, that 55% of the app’s users are in the 16-24 age group and 43% are in the 25-44 age group[2]. The platform allows us to showcase those responsible for Fiji’s iconic ‘bula spirit’, the local desire to be kind and generous to everyone they meet. The app has been downloaded 28 million times with 22 million active daily users globally.
The BeReal account will showcase Fiji’s truly special people and places. Lauded for its unfiltered, unedited content, the app had the number one spot in the US Apple App Store charts in July 2022, dethroning TikTok.
Brent Hill, CEO of Tourism Fiji, says, “Beyond its stunning vistas, Fiji is also known for its people who radiate happiness. BeReal will allow us to show people around the world that Fiji is truly paradise on earth, and it requires no filter.”
Written by: Jill Walsh
