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Yvonne VerstandigAustralia’s premier luxury travel agency, Y Travel, helps clients discover their travel purpose by pairing individual passions and interests with relevant travel experiences, which the experienced team determine using their cutting-edge suite of ‘Y Factors’.

According to the Y Travel team, post-pandemic travel is even more bespoke and conscious than ever before: “What we are already seeing – and what plenty of industry leaders have commented on – is a growing trend toward carefully thought-out experiences.” It pays homage to the company’s desire to produce intuitive travel solutions based on a traveller’s drive or ‘Y Factor’; and to its vision, which is to redirect the travel industry toward a more purposeful path by encouraging travellers to ask the ever-important question… ‘why?’.

Y Travel founder Yvonne Verstandig said: “We created our Y Factors as a revolutionary way to categorise travel according to travellers’ different portals of passion. Reflecting on decades of experience booking leisure travel, we acknowledged that although travel is different for everyone, there are eight overarching ‘themes’ that govern the style of the trip we craft.”

Specialising in high-end leisure travel, the Y Travel team carefully curate every journey, drawing on their insider knowledge, unequalled access, and network of experts to create one-of-a-kind experiences for their clients.

“The travellers of 2022 are seeking connection, they’re aware of their footprint, they have higher expectations from travel providers, and very rightly, they want the extra steps and cents to be worth it,” Yvonne said.

“From immersive expeditions imbued with culture to thrilling adventures in nature and everything in between, our Y Factors allow us to connect our clients with experiences that truly resonate with their wants, needs and dreams, ensuring the most custom-fit trip possible,” Yvonne said.

In a recent article about post-pandemic travel, thinktank, The Conversion made a similar observation: “The industry and travellers alike will be much more concerned with personal needs.

“We spend time getting to know our clients – what makes them tick, what ignites their wanderlust – and we use that intel to design their holidays.”

“We believe that the calibre of our Y Factors to provide unrivalled nuance and attention to detail put us in the perfect position to lead the industry into this new era of travel.

Yvonne explained that the Y Factors were inspired by her personal passions and purpose and how she lives her life: “They encapsulate my approach to life and travel. It’s time to encourage travellers to travel with passion and purpose,” Yvonne said. The travel industry has little choice but to remodel holidays around catering to our wants and desires.”

In a fully immersive, throw yourself down a black run, launch yourself off a platform in the middle of the jungle, get lost in the middle of a remote community, say yes to any experience possible kind of way.” Like all great names, Y Travel is a play on words.

Written by: Matthew Thomas