Tourism NT announced the launch of a multi-phased marketing campaign yesterday, inviting Aussies to enjoy an early summer holiday in the Northern Territory.
Australians who are fed up with the dreary winter weather, who don’t want to fight the holiday crowds in December or are simply dreaming of a warmer location for their next holiday, are encouraged to look to the Northern Territory. The campaign aims to take advantage of the exposure the current run of movie blockbuster trailers is receiving by featuring a 60-second tongue-in-cheek movie trailer TVC that aims to reposition the summer holiday timing in the minds of Australian consumers.
Running across cinema, TV, digital and OOH with real-time weather report comparisons and supported by paid and earned media and influencer partnerships, the new campaign aims to redefine your summer holiday, highlighting the benefits of travel to the Territory at one of the best times of the year.
Executive Director of Marketing at Tourism NT, Tony Quarmby said As our summer season kicks off earlier than other parts of Australia, we are posing the question, what are you waiting for We have the best weather, fewer crowds and lower prices through great deals from September onwards, so why wait until December for your summer holiday Tristan Glover, Integrated Team Lead KWP in Darwin, said With this campaign were encouraging our mates down south to start their summer early here in the Territory.
September onwards is the perfect time to visit. With balmy days and nights coupled with our incredible events, landscapes and ancient culture, it’s time to tick the Territory off your bucket list with an early summer trip.
Written by: Jill Walsh
