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Publishing ByChelle (PBC), the owner-operators of TrulyAus and TrulyPacific and BWH Hotel Group (BWH), the leading global hospitality brand in Australasia, are thrilled to announce a new editorial partnership to present travellers, Rewards Members and subscribers with rich destination content.

This innovative collaboration will see the creation of authentically Australian and New Zealand travel content to be distributed across both brands’ vast networks and their respective editorial, social media and marketing channels.

The partnership is designed to enhance the customer experience by showcasing BWH’s Australasian hotels and dream-worthy destination inspiration. This makes it possible for customers to see not only what there is to see and do in a destination but where to stay. By packaging up content in this way, the partners will reinvigorate interest in domestic travel while staying at BWH’s portfolio of hotels across Australia and New Zealand, including 17 brands comprising WorldHotels Collection, Best Western Hotels & Resorts and SureStay Hotel Group.

This partnership will act as a springboard to showcase the newly launched Aiden by Best Western brand in Sydney and BWH’s Executive Residency extended stay brand launching later this year in Brisbane.

BWH Hotel Group Australasia’s Managing Director, Graham Perry, said, “We’re thrilled to be partnering with such a proudly local brand, and it’s a real privilege to have TrulyAus as our hotel storytellers, showcasing the region and our hotels to an even wider audience. This move acknowledges that travellers choose a destination before deciding where to stay, so helping them make the right travel decisions within a broader context is a must in 2022.”

PBC is a multi-platform multimedia custom publisher specialising in the travel and business

sectors. The company was established in 2017 when Publisher and Founder Michelle Hespe secured exclusive contracts to publish the inflight magazine for Rex airlines. The company has gone on to develop its digital and social offerings by growing TrulyAus into a nationally recognised brand.

“I have always strived to tell stories that make a difference in people’s lives. My team and I create travel content that makes people want to get moving and explore our incredible world, and business articles that make people stop, think, and most importantly – act,” says Michelle.

“We are beyond thrilled to partner with BWH Hotel Group as we move into an exciting new era of travel, accommodation offerings and content creation. We look forward to creating awesome content that resonates with our long-standing and new supporters.