The Islands of Tahiti recently launched a new brand campaign that asks When did you last Feel Treasured inviting travellers to experience Mana and enjoy dazzling white sands, pristine lagoons, and the warmth of the Tahitian people.
The Feel treasured campaign aims to capture the desire of pandemic-weary travellers. The message is that whether you come for adventure, romance, or relaxation, you will discover that the spirit of Mana flows through the land, sea, culture, and people and will make you Feel Treasured.
We’ve lost our ability to travel in recent years; we’ve been deprived of sensations, self-care, and feelings of embrace from loved ones and those in our communities, said Jean-Marc Mocellin, CEO of Tahiti Tourisme.
Feeling Treasured is about returning to warmth, joy, and the sense of being present in our lives, the sensation that comes from Mana, the spirit of The Islands of Tahiti. The campaign launched with an introductory video that showcases the destination’s culture, beauty, and activities and beckons travellers to discover the many ways to Feel Treasured in The Islands of Tahiti.
The campaign will continue its rollout on various platforms, featuring imagery and messaging that invites visitors to explore the 118 diverse islands and their unique offerings and to discover Mana, the life force and spirit that flows through everything in The Islands of Tahiti.
Written by: Jill Walsh
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