Dressing with confidence lies at the heart of fashion designer Marie France Van Damme’s latest looks. The luxurious lifestyle collection empowers the wearer to feel perfectly dressed whatever the occasion, offering ease of movement, feminine shapes, and comfortable elegance. White, black, silver, and gold form the mainstays of the colour palette, enabling the clothes to be mixed and matched almost without trying. Think softly draped caftans in sheer silk chiffon, embellished with intricate embroidery, stylish ikat-print palazzo pants, and sarong skirts paired with easy-to-wear T-shirts and versatile swimwear that can take you instantly from poolside to party.
Although all of the new pieces are perfect for summer holidays, the overriding message is that the collection can, and should, be worn by women who want to look beautiful wherever they are – even in the comfort of their homes. Van Damme’s design ethos is a timeless style that is not trendy nor occasion-focused, making her clothes versatile additions to any wardrobe and worth the investment.
The new campaign was shot at a Moroccan-inspired oasis in Venice Beach, California, that legendary photographer Philip Dixon designed to capture natural light throughout the day – paying homage to the brand philosophy of always chasing the sun.
The new looks will be available in Van Damme’s stores in Hong Kong, Singapore, Miami, Beverly Hills, Dubai, Thailand, Morocco and from www.mariefrancevandamme.com
For more information please contact Basia Irzyk at basia@mariefrancevandamme.com
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