woman doing yoga meditation on brown parquet flooringMore than two years on, widespread COVID-19 concern appears to be declining as international travel resumes, amid easing travel restrictions and rising vaccination rates.

According to a live poll conducted by GlobalData, a leading data and analytics company, 57 respondents are not concerned or are not very concerned about the spread of COVID-19, suggesting that tourists are more prepared to live with COVID-19. Hannah Free, Travel and Tourism Analyst at GlobalData, comments.

The outlook for tourism in many countries is brighter than at any time in the past two years. However, the turbulence and uncertainty of COVID-19 have created several challenges which are likely to further complicate recovery.

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Rising demand, coupled with mass layoffs and competition for talent with other sectors, has resulted in widespread labour shortages in several tourism economies such as the UK, the Netherlands, and Spain. As countries gradually lift travel restrictions and tourism restarts in many parts of the world, hygiene and safety must continue to be a priority and coordinated health protocols that protect workers, communities, and travellers, while supporting companies and workers, must be firmly in place to boost travel confidence.

Free adds to the global travel and tourism industry post-pandemic recovery is gaining traction as pent-up demand for international travel rekindles.

Written by: Matthew Thomas