Selina, the fast-growing lifestyle and experiential hospitality brand targeting Millennial and Gen Z travellers, has opened Selina Brisbane in Queensland’s vibrant capital city. The news of the launch comes soon after it was announced that Brisbane was ranked fifth in a list of 20 destinations that Aussies want to travel to this winter.
Blending beautifully designed accommodation with coworking, recreation, wellness, and local experiences, Selina is designed with the digital nomad and remote worker in mind. Providing guests with a global infrastructure to seamlessly travel and work abroad, Selina Brisbane’s dedicated co-work space is equipped with high-speed internet, a private phone booth, presentation screens and monitors for hire and complimentary tea, coffee and biscuits.
With a range of accommodation types to suit every budget, guests of Selina Brisbane have the choice between a private or shared accommodation style. Curated by local tastemakers, the rooms epitomise the laidback lifestyle of Brisbanites with their coastal chic style. Each room has been freshly renovated and very affordable, with rates starting from $30 per night.
In true Selina style, Selina Brisbane also presents an opportunity for guests from around the globe to create meaningful connections with each other, whether it’s over a home-style meal cooked in the fully equipped, shared kitchen or a locally crafted beer in the property’s on-site cafe-turn-bar and nightspot HOWM.
When guests aren’t working or exploring Brisbane and surrounds, they’re invited to unwind with a movie of their choice at the on-site outdoor cinema terrace or curl up with a book in the library nook.
Considered a cultural hub in each of the cities in which Selina is established, Selina Brisbane is no different. Selina has partnered with the famed Storeroom Vintage to bring rare and authentic vintage items that have been handpicked from countries all around the world.
Located at 466 George Street in Brisbane’s CBD, Selina Brisbane is only 150-meters from the Roma Street railway and bus stations and just over a kilometre to Suncorp Stadium. Guests can take advantage of easy connections to some of the city’s most iconic experiences after enjoying a barista-made coffee and an Aussie-inspired continental breakfast from the property’s communal kitchen. The nearby Roma Street precinct is also set to introduce a new venue that’ll host events for the 2032 Brisbane Olympics and Paralympics.
Speaking about the launch of the Brisbane property, Selina’s Managing Partner for South East Asia, Australia and New Zealand, Gadi Hassin, said: “Feedback from guests staying at Selina properties around the globe (and now Australia) indicate the modern-day employee favours remote working.”
“We expect this trend will continue to rise – especially amongst Millennial and Gen Z travellers – and we’re proud to be responding to this by offering Australians a holistic lifestyle product that will help them achieve the work-life balance they desire.”
Dean Leibowitz, Selina’s Destination Director for Australia and New Zealand, added: “Brisbane is quickly becoming one of the coolest cities in Australia. There’s a bustling community of underground artists, musicians and creatives that are really starting to shape and define a unique Brissy approach to life.”
“Our hope is to make Selina Brisbane a reflection of Brisbane’s laidback and genuine way of life – a cultural hub that authentically embodies the characteristics and livelihood of the local community.”
The launch of Selina Brisbane follows the brand’s debut in Australia with two properties in Melbourne’s CBD and St Kilda earlier this year. They join Selina’s global portfolio that comprises 155 open or secured locations across 25 countries. The brand was founded in 2014 by Rafael Museri and Daniel Rudasevski.
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