Flight Centre Travel Group (FCTG) is pleased to announce the appointment of Bree Milkovic to the role of SVP, Head of Digital Marketing, for the company’s portfolio of corporate brands.
Australian-born Milkovic will be responsible for developing and implementing digital strategy with a particular focus on creating omni-channel digital acquisition and retention programmes to deliver revenue and growth for the company’s segment-leading FCM and Corporate Traveller businesses.
Since joining Flight Centre as Digital Marketing Manager Australia in 2019, she has repeatedly demonstrated her passion for creating digital ecosystems and initiatives to drive positive commercial outcomes and customer satisfaction, and as such, was recognised as ‘Australian Marketer of the Year’ in the group’s annual accolades.
Prior to FCTG, Milkovic forged a decade-long career in omni-channel digital marketing strategy, digital platform management and customer experience across B2B, B2C, e-commerce, non-profit and government sectors.
As part of the company’s global marketing leadership team, she reports to Chief Marketing Officer for the corporate business, Frits de Kok.
“As a business we continue to invest in leading-edge technology and world-class services to provide the best possible experience for our customers,” said Frits de Kok, Chief Marketing Officer, Corporate Brands, Flight Centre Travel Group.
“With her tremendous capabilities and passion for digital, Bree’s considerable talents and expertise will prove invaluable as we propel our corporate travel businesses forward.”
Milkovic took up her new role on 1 June and will be relocating to Toronto where the company is establishing a best-in-class global hub to connect and support its regional digital marketing teams across the world.
“I’m excited to be taking up this new role as business travel resumes across the world once again,” said Milkovic. “Having spent the last two years laying the foundations for our digital marketing capabilities, we’re in a strong place to drive commercial growth for our corporate business.
“I’m honoured to be able to continue this journey together with a team of passionate and innovative people and can’t wait to see what else we can achieve.”
