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The Arabian Travel Market this month will move towards a paperless affair for the first time with all participants urged to cut out the use of paper.
The four day get together from 9th -12th May at one of the world’s biggest conference centres in the Dubai World Trade Centre will use the latest technology to provide all required information on a smart device, no more heavy brochures, facts information or cards, all can be filed in the device and is available at a fingers touch..
The event will welcome more than 20,000 visitors and over 1,500 exhibiting companies during the four-day tourism showcase, which concludes on Thursday, 12 May. 158 countries will be featured on the show floor ranging from Japan to Jamaica and South Africa to Italy. Industry professionals will have the opportunity to meet and discuss the latest trends from a cross-
section of travel, including technology, transport, sustainability, and events and business., Danielle Curtis, a former Australian, Exhibition Director Middle East – Arabian Travel Market, said: “Arabian Travel Market 2022 will reiterate the importance of the travel industry as we continue to address the challenges of COVID-19 while also outlining how we drive the industry forward.
“The tourism industry has rebounded incredibly well. As a result, we have seen a clear uptick in participation, with floor space increasing by over 85% compared to the previous year and Middle East exhibitor space eclipsing 2019 levels. We now have the perfect opportunity to hear from industry professionals on the latest trends helping the industry recover and flourish in many instances.”
In line with this year’s theme of ‘The future of international travel and tourism’, ATM 2022 will unveil new technology that will eliminate the need for business cards and allow exhibitors and visitors to share details, brochures and marketing material via innovative scanners and badges.
Further highlighting the technology focus is the revamped and rebranded ATM Travel Tech event, previously called Travel Forward. A host of exciting sessions will take place, including the vision for the NEOM and its strategy for creating memorable experiences by Andrew McEvoy, Managing Director of Tourism, NEOM. Elsewhere on the agenda, Zeina Dagher, CEO Emaar Entertainment, will look at the future of visitor attractions, traveller trends, and what’s next in distribution, attraction tech and the guest experience.
The inaugural ATM Draper-Aladdin Start-up Competition, which was launched earlier this year, will see 15 travel, tourism, and hospitality start-ups pitch for US$500,000 of funding and potentially a further US$500,000 of investment as part of the hit TV show, Meet the Drapers.
Building on the success of ATM’s hybrid approach during the global pandemic, this year’s in-person event will be followed by the third instalment of ATM Virtual, which will take place from Tuesday, 17 to Wednesday, 18 May 2022.
ATM 2022 is held in conjunction with Dubai World Trade Centre and its strategic partners include Dubai’s Department of Economy and Tourism (DET) as the Destination Partner, Emirates as the Official Airline Partner and Emaar Hospitality Group as the Official Hotel Partner.
For general information on this year’s show, please visit wtm.com/atm/en-gb.html.
Written by John Savage who is attending ATM for Global Travel Media