The Council of Australia Tour Operators (CATO) Board met yesterday to lay foundations that will pave the way forward over the next two to three years as part of a revamped strategic plan.
The strategic planning day follows extensive consultation and input from CATO’s membership through a series of focus groups in Sydney, Melbourne and Brisbane, in recent weeks.
CATO Managing Director, Brett Jardine, said, “As the peak industry body representing the land-supply sector, the Board is conscious of its critical role in supporting members as we emerge from COVID.  We have worked hard to extract insights and feedback from our members around the country to ensure CATO is making nuanced, relevant plans for the industry sector.  So much has changed over the past three years and CATO needs to evolve and adapt with our members to this new travel era”.