As international markets re-open, TEQ is pleased to announce several new appointments in key Western Markets to support our international marketing and trade activity.
- Ms Laura Jones – Country Manager North America
- Ms Stefanie Huebner – Regional Manager Europe
- Ms Alison Lee – Trade and Marketing Manager UK
Laura Jones*, commencing in the role on 11 April, joins TEQ from MMGY Global where she was a member of the company’s leadership team and most recently managed a portfolio of seven clients across International Destinations including the Northern Territory, promoting them to the North American market. Laura has strong experience in the North American market and brings well-established trade, airline and media relationships as well a solid understanding of Queensland. Laura will be based out of New York and will be attending the Australian Tourism Exchange (ATE) in Sydney in May.
Stefanie Huebner will commence on 1 July and joins TEQ from Eurowings Aviation where she managed the B2B customer group. Prior roles include Product Manager Australia, Pacific Destinations and Product Manager Australia for DER Touristik. Stefanie brings a strong understanding of European travel partners and is excited to be back working with the Queensland tourism industry.
Alison Lee, also commencing on 11 April, has spent the past three-and-a-half years at Tourism Australia UK as the Aussie Specialist Trainer. Alison is a proud Queenslander from Townsville and previously worked for Fantasea Cruising Magnetic Island. She was awarded the Young Achiever of the Year award at the 2018 North Queensland Tourism Awards. Alison will be based in London and replaces Emma Rowan, who recently finished with TEQ after five years as Trade and Marketing Manager.
The new team bring an excellent combination of Australian tourism industry knowledge and in-market expertise to TEQ. These appointments underline TEQ’s ongoing commitment to the North American, European and UK markets and come as TEQ launches the Good to Go to Queensland campaign and works to rebuild visitation with our valued in-market partners.
Tourism Minister Stirling Hinchliffe said overseas visitor marketing was increasing following the opening of Australia’s international border.
“Many Queensland tourism operators found opportunities during the pandemic to build back better with new and upgraded tourism experiences for domestic and international visitors,” Mr Hinchliffe said.
“Joining our global Queensland marketing hub are travel experts for North America, the UK and Europe.
“The international heavy lifting is already underway with Queensland tourism campaigns running in four continents to build international visitor confidence.
“We know this will be a marathon, not a sprint but nonetheless an important phase of our commitment to rebuilding Queensland’s $6 billion international visitor economy.”
All team members report to Ms Cassie Zuill, Director Americas, United Kingdom and Europe, and form part of the Global Hub-Team working across these important source markets for Queensland.
*Please note TEQ will now have two Laura Jones’ working with us, Laura Jones who is TEQ’s Stakeholder and Industry Engagement Director based in Brisbane as well as Laura who will be our Country Manager for North America.
.jpg){kind=tracking}