The House of ARY, a leading business group operating in diverse sectors across the world, has announced the launch of ‘JINA Fashion’ – with a spectacular collection in the UAE. Inspired by the rich traditions of Pakistani craftsmanship, the designer label for women offers a striking range of ethnic wear for every occasion that is exclusively available on https://uae.sahulatbazar.com/ and select retail outlets in Dubai and Sharjah.
Commenting on the brand, Hina Bakht, spokesperson for ARY’s strategic alliances said, “We are delighted to bring JINA Fashion to the UAE that has been created for contemporary women who desire to be distinctive at an affordable price point. The brand’s latest collection is elegance redefined with exquisite designs on luxurious materials, intricate detailing and an appealing colour palette. It is an interpretation of one of Pakistan’s most coveted aesthetics and a bridge between authentic, vintage and classically sophisticated styles and the needs of a modern woman.”
Elaborating on the launch of JINA Fashion’s first collection in the UAE, Hina stressed, “What is unique about our go-to-market strategy is rather than launching the entire collection at one go, we will be rolling it out with our extremely popular concept ‘New Day, New Design’ where shoppers will find a new design to buy every day both online and at our partner boutiques. This will take our customers on a journey of discovery, something that they can look forward to every day. There is an element of surprise and delight here with new findings.”
The magnificent range of JINA Fashion includes Salwar Suits, Ghararas, Lehengas and Shararas, available in vibrant colours and the finest fabrics such as raw silk, chiffon, velvet, organza and lace. Embellished with beautiful traditional karigari and embroideries these are a manifestation of the signature Pakistani heritage and legacy built over generations.
As an icing on the cake, JINA Fashion from ARY comes with a gold saving of 80%* of the purchased amount as loyalty with ARY Sahulat Wallet (*Terms & Conditions Apply).
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