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Forget destination unknown these summer holidays, Australia’s newest premium hotel brand, A by Adina, says ‘Destination A’ should be a must-do for city stays in Sydney and Canberra during summer.According to A by Adina Sydney General Manager and Brand Experience Manager, Amanda Cottome, Destination A guests take their hotel experience to the next level, quite literally, with rooms that showcase the best views, tailored amenities, and signature service.
“A by Adina hotels are, by design, absolutely beautiful hotels with contemporary Australian design inside and out,” she said. “But Destination A elevates the stay further with detail in the detail.”
Destination A guests can expect designer amenities, clever use of interior design, flexible check-in and out, and smart speakers – complete with an A by Adina curated playlist – and luxurious robes in the apartments as standard, but there are also little surprises that make every day a bit more luxe.
The reimagining of the nightly Daily Pause, for example, sees a stunning grazing box served around dusk, along with a $25pp credit per person, per night to indulge in cocktails or snacks from the extensive in-room A-bar.
“When the light dims and the hour strikes five, you know you’re in for a treat,” Amanda says. “This is the time for our guests to take a breath and to relax and unwind in their own private pad in the city.”
This extended happy hour – complete with in-room bar cart, an elevated minbar offering with pre-batched Maybe Sammy cocktails and all the tools to create your perfect beverage – rounds out the Destination A offering which also includes nightly turn-down service, complimentary in-room movies, and unlimited access to high-speed Wi-Fi.
Amenities on demand mean A by Adina guests have everything they need at their fingertips.
And, in a challenging period where local artists are calling on Australian businesses to better represent Australian content, A by Adina has taken the lead with this sophisticated collection of classic and contemporary Australian artists as the perfect accompaniment to their a la carte breakfast offering.
But what really sets Destination A apart, is that guests can access to A by Adina’s experience makers – curators that use their knowledge of the city to give guests new and exciting ideas to make their stay.
In New South Wales this could mean access to the best seats at the hottest bar in town right now, Dean & Nancy on 22 at A by Adina Sydney. Whilst in Canberra, General Manager Jelena Bojanic could arrange tickets to a sold-out art-show or a reservation at Constitution Place foodie darling, The Meat & Wine Co.
Destination A views, unsurprisingly, are also showstoppers.
“Destination A rooms are not simply rooms on the highest floors,” Amanda says. “They’re the rooms with the absolute best views.  This could be on the sixth floor in Sydney with views that pop as the city lights up or a corner room in Canberra where you can see hot air balloons rise with the morning sun.”
A by Adina and the Destination Experience are the city staycations Australians didn’t know they needed and the pampering that they deserve after life on pause.
“Now’s the time to leave that outside world at the door and join us at Destination A,” she says. “And we’ll be waiting to welcome you with open arms.”