Working under the motto of “Transforming Omotenashi (Japanese hospitality) into Omotenashi of the World”, the OMOTENASHI NIPPON Executive Committee will be announcing this year’s 90 award recipients (24 Gold Awards, 6 Special Awards of 4 categories) on December 1 st (Wed.), 2021.

Celebrating our 7th anniversary in 2021, OMOTENASHI Selection focuses on sharing Japan’s omotenashi culture and promoting the finest products and services to an international audience.
Since the spring of 2020, the Covid-19 pandemic has had a severe impact on economic activities around the world, but high vaccination rates helped gradually accelerate the economic recovery.
There is also a growing interest in SDGs (Sustainable Development Goals) in Japan, and promoting the goals themselves is trending and a form of business strategy.
Despite a still challenging economy, many companies participated in our program in hopes to expand their business and prepare for post-Covid-19 domestic and global markets.
OMOTENASHI Selection will continue to support these ambitious companies and bring Japan’s omotenashi products and services closer to local and international consumers.
Please note the next session of OMOTENASHI Selection 2022 will start from early January in 2022.