After endlessly waiting for around 20 months to re-join the cruise of international tourism, Australia has finally set its foot to rebuild the lost bond with international tourists. Slowly and steadily the country is adjoining hands with fellow countries in the “travel bubble” system. And, with new travel corridors, comes new ways of inviting intentional travellers.
The newest travel corridor
Following the resumption of the travel corridor with New Zealand, Australia has established another travel bubble. This time the doors have opened to Singaporeans. Initially, fully vaccinated Aussies were allowed to travel to Singapore from November 1 onwards; and later Singaporeans were allowed to enter Australian demography from November 21 onwards.
Campaigns for new travel plans
As travel is finally picking up steam, Tourism Australia is all set to attract international tourists. Tourism is significant for the recovery and growth of the Australian industry. Every year, thousands of travellers visit Australia for its finest beauty and adventure.
However, because of the pandemic, a major halt has been put to those attractions. Thus, Tourism Australia has launched campaigns to invite international travellers to relish the perfect blend of Australian beauty and adventure.
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Image source: Pixabay
“Yours to Explore”-a campaign for Singaporeans
Since fully vaccinated Singaporeans can now visit Australia without quarantine, Tourism Australia has launched a campaign to remind Singaporeans of the amazing experiences they can have in their next trip to Australia.
The campaign is worth AUD 4 million, and it started rolling out in Singapore from November 19 onwards. The campaign will continue till June 2022. Expectations are that by then Australia will form a stable grip in the international tourism market once again.
The campaign asserts on the most delightful, off the beat and other beautiful tourist places that Australia has. The country is inviting Singaporeans to revisit their lost thrill to travel, to explore and encounter new experiences.
The campaign will be delivered via mediums like television, advertisements, new media, print, etc. Tourism Australia has collaborated with multiple PR agency partners and travel agencies like Chan Brothers, UOB Travel, Dynasty Travel and CheapTickets.sg to provide Singaporeans with exciting offers to visit Australia for their next holiday trip.
Image source: Pixabay
Significance of the campaign
A good inflow of Singaporeans will be a good start towards the revival journey for Australian Tourism sector as Singaporeans are among the first international travellers to enter Australian demography after a harsh period of 20 months.
Additionally, Singapore is one of the largest inbound markets for Australia. Singapore is Australia’s sixth largest market for international tourism and seventh most valuable to spend. Additionally, of the 10.7 million Singapore citizens who travelled internationally during 2019, around 5 per cent arrived in Australia.
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“Yours to Explore” may bring new prospects to encourage Singapore citizens to plan their next international trip to Australia. Tourism Australia is working on its toes to get the industry back on track with new innovative plans and strategies. However, it is yet to be seen how well these plans will prompt actual results in the coming months.
SOURCE: KALKINE MEDIA
