Credit: anuckiwi.com
The Grapevine Convention & Visitors Bureau and The Barossa Grape & Wine Association held a virtual media Paint and Wine event yesterday for some of Australia and New Zealand’s top media partners and VIP’s.
The focus of the event was to highlight the Grapevines Rock Art Trail which has earned them a recent spot in the Guinness Book of World Records as well as highlight the importance that wine plays in the USA’s fifth largest wine producing state. Grapevine’s Urban Wine Trail as well as Grapefest® wine festival were also shared with media.
The Barossa Grape & Wine association have attended Grapefest® on a number of occasions.
The event also formed a platform for the introduction of the intent to form a Sister- City partnership between Grapevine and The Barossa.
Attending media & VIPs painted their own Grapevine Art Trail rocks as they were hosted by Stuart Bourne from Soul Growers the 2020 Barossa Winemaker of the year, who took them on a wine tasting journey of two Soul Growers award winning wines.
Barossa highlighted the importance of aligning with Grapevine as not only an emerging wine region, but a premium tourism destination and wine hub. Our partnership with Grapevine has provided us the opportunity to align with other, premium global wine regions, such as the Napa Valley, enabling the creation of unique visitor experiences.
Multiple trips to GrapeFest 2022 will be given away to the best painted rocks where the participants will be able to take their painted rock with them to Grapevine and place it in the Rock Art Trail while they enjoy the festival.
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