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A not-to-be-missed date on September 23, 2021 at Palazzo delle Stelline in Milan with GUEST / LAB and the LUXURY HOSPITALITY CONFERENCE.

The world of hospitality and contract will gather at GUEST / LAB to give life to a full-day event addressing professionals and offering an intense and rich program of seminars and meetings with designers and companies.

GUEST / LAB is the high-level event exploring the latest trends in design for hospitality and contract organized by TEAMWORK Hospitality, the network based in Rimini that has been contributing to the growth of the entrepreneurial culture for the tourism sector for over 20 years.

This day of training and study with the patronage of POLI.DESIGN offers concepts and solutions on the themes of hotel design and renovation and will be an opportunity to meet over 50 companies present in the cloister of the Stelline as well as to participate in the meetings scheduled in the conference rooms, where 60 keynote speakers will alternate, offering an extraordinary vision on the changes and trends taking place in hospitality in the post-Covid era and providing a look at the future of designing the hospitality industry between innovation, comfort and safety.

Internationally renowned architects will illustrate their most recent projects for the hotel sector and offer ‘food for thought’ on challenging issues related to the design and use of hospitality spaces.

Another keynote event aimed to discover the trends of luxury, to anticipate the needs of guests and to develop new strategies is the LUXURY HOSPITALITY CONFERENCE scheduled at Palazzo delle Stelline on September 23, concurrently with GUEST / LAB.

Organized by TEAMWORK Hospitality, the event addresses hotel owners, directors and staff members, tour operators, destination managers, students and journalists. During the conference, a panel of 30 experts will focus on issues related to the world of hospitality luxury.

To keep updated is the winning weapon to meet the new challenges of luxury. The luxury segment, in fact, is in good health. Despite the pandemic, it is estimated that 7% of investors will continue to operate in this market, also in light of the recovery trends that are going through the current economic scenario.

Never as in recent years, the concept of luxury has evolved in the desires, perception and choices of tourists. How has the concept of luxury in hospitality changed, and how is it changing? What will be the new trends that characterize it and in what ways can luxury react to a crisis context and, again, what are the new generations of travellers and the expectations of guests in the post-pandemic phase?

The LUXURY HOSPITALITY CONFERENCE will give answers to these questions through lectures given by general managers of the most important luxury hotels and hotel chains, CEOs of international luxury brands, teachers and designers.

TEAMWORK Hospitality awaits you in Milan!