PepTalk | Are you confident about your data?

Only 31% of marketers are very confident in the accuracy of their data. And 74% of marketers cite that key stakeholders face challenges accessing data and insights. It’s hard to believe! That’s a lot of data discomfort for an industry built on results. We’re sharing the latest Salesforce report on the state of marketing analytics, and it’s worth a read.
And just like that, the Olympics are over. As a former swimmer, it’s hard to go past the success Australia had in the pool. But my most inspiring memory, will be Pat Tiernan’s efforts in the 10,000m. After keeping up with the lead pack, with 300m to go, his body could do no more. Three times he fell, but more importantly, three times he got up – to finish 19th in the Olympic final!

While we wait for the Paralympics, we’ve got the roundup of all the creative ways brands from all over the world jumped on board the Tokyo 2020 wave. Here’s PepTalk.

Marketing
And just like that, the Olympics are over. In withdrawal? Check out this roundup of how some brands went for gold.

Consider us influenced. Ahrefs shares their influencer marketing guide with everything from the types of influencers, outreach, the contract, and their examples.

Data