Pioneering lifestyle aparthotel brand Locke is pleased to announce the official launch of its first property in mainland Europe, Schwan Locke. The opening marks an important step in the rapid expansion of brand, which has established itself as a leader in the hybrid hospitality movement.
Situated just a few minutes’ walk from the Theresienwiese, the site of Oktoberfest, Schwan Locke features 151 spacious, design-led studio apartments, as well as a complimentary co-working space, gym, coffee shop, retail space, leafy courtyard and craft cocktail bar.
Locke’s innovative home-meets-hotel concept aims to put the guest at the centre of the experience, creating spaces that are designed to be lived in in, not just slept in. This makes each location attractive to a wide range of travellers from the leisure and business markets – for both long-, mid- and short-term stays.
Each of Schwan Locke’s signature studio apartments offer more space than a typical hotel room – featuring fully equipped kitchens, living areas and dining space. Schwan Locke’s premium apartment, the Ludwig Suite, takes this concept a step further; with a six-person dining table and custom cocktail bar, plus an expansive terrace with views of over the city.
Designed by interior architecture firm Fettle, Schwan Locke’s design is inspired by the Deutscher Werkbund, which established itself in Munich in the early 20th century. The Werkbund sought to redefine aesthetic standards by combining traditional crafts and industrial mass production techniques, in the belief that high-quality applied art could improve the nation’s quality of life.
The spaces at Schwan Locke pay homage to these principals rather than a pastiche of this iconic style; housing custom-made furniture as well as a sophisticated, mid-century-inspired colour palette. All the upholstered furniture for Schwan Locke is bespoke and inspired by furniture from the early 20th century. A colourful yet relaxing palette features throughout the social spaces and apartments, including muted reds, greens, yellows and blues that echo the era of the early modernist movement, while maintaining a sense of fun.
Schwan Locke is home to a unique art collection, which draws inspiration from the pioneering women involved in the Werkbund movement – from photographer and sculptor Marianne Brandt to Lilly Reich who was on the board of directors. The collection also champions local talent, featuring vibrant artwork from designer and illustrator Veronika Grenzebach, graffiti artist Armin Kiss-Istok, and illustrator Tomomi Maezawa.
“Schwan Locke marks the first of two Locke openings in Munich and it is a particularly exciting start for all of us. Like other Locke locations in the UK & Ireland, we have gone to great lengths to create a space that is deeply rooted in the neighbourhood – where both locals and visitors can feel at home.
Achieving this was a significant creative challenge, but also a unique opportunity. Munich is steeped in a rich and diverse history, while also being home to a unique creative landscape. We wanted to celebrate this – paying homage to the city’s past, but working with disruptive, forward-thinking partners to bring our vision to life.” – Eric Jafari, Chief Development Officer & Creative Director, Locke.
Known for working with disruptive food and drink partners, Locke makes no exception in Munich – partnering with the founders of Michelin-star restaurant, Mural on a residency at Schwan Locke. The new concept – BAMBULE! – will comprise a coffee shop serving coffee, pastries, and snacks; alongside a chic wine and cocktail bar, which will feature 
a thoughtfully-curated food menu of charcuterie, oysters and locally-sourced small plates. BAMBULE! Will be the first of two collaborations between Locke and Mural, who will also open Mural Farmhouse in WunderLocke, Locke’s second opening in Munich this autumn.
“We are thrilled to partner with Locke and launch BAMBULE! in the brand’s first opening in Munich. After a challenging year for hospitality, it feels like the right time to open an original new venture that will bring a unique food and drink concept to the Theresienwiese neighbourhood. We’re excited for BAMBULE! to pre-empt our opening in WunderLocke later this year, with our farm-to-table concept, Mural Farmhouse.” – Moritz Meyn, Founder, Mural.
Schwan Locke is located a few minutes away from Munich’s best festivals and is also in one of the city’s most interesting districts, the Glockenbachviertel. Shops, museums, parks, farmers’ markets and even a theatre are all within easy walking distance. Many of Munich’s most important sights are located just a few underground stops away; among them the Marienplatz, the Viktualienmarkt, the Augustiner-Keller and the museum district.
Earlier this year, Locke announced that it will open its second outpost in Munich, WunderLocke in Sendling later this year.
Room rate: €145 per night.
Address: Schwan Locke, Theresienwiese, Landwehrstraße 75, 80336 Munich.
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