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Riya Travel has strengthened its relationship with Amadeus and has implemented NDC, enhancing its retailing capabilities. As one of India’s largest retail agencies, this partnership ensures Riya Travels can provide richer, tailored content to its customers in Asia Pacific.

NDC opens a world of opportunities, making it easier for Riya Travel to offer its customers products and services that are tailored for them. In India, the travel ecosystem is ready to get back on track with the effects of the pandemic slowing down.

GMJ Thampy, CMD, Riya Group, says, “Amadeus has been a long-term partner as we have been working towards driving innovation in travel technology in India. With the second wave of COVID-19 dissipating in India, this is the right time to partner with Amadeus to roll out content via NDC for our clients. NDC will help us offer real time content from airlines with just a click. Amadeus has been at the forefront of next-generation technology solutions, including the deployment of NDC; partnering with it is a natural extension of our relationship.”

Rakesh Bansal, CEO, Amadeus India, says, “As COVID-19 cases in India start to decrease, travelers are optimistic about travel returning. By boosting its travel content with our NDC offering, Riya Travel is getting ready to make travel simpler, cost-effective, and easier to package options for its customers. We are pleased to collaborate with Riya Travel to find new and exciting ways to transform the traveler experience and rebuild travel.”

This strengthened partnership will mean Riya Travel can access content via NDC, within the Amadeus Travel Platform. With air, as well as hotel, car and rail content in one display for easy comparison, agents benefit from truly integrated end-to-end technology across their business.

“Riya Travel is laying the foundation for modern retailing by implementing NDC. With the NDC standard reaching the level of maturity needed for global industrialization, it’s the right time to take advantage of the opportunities NDC is bringing. As an industry, we’ve made huge progress on NDC since its inception and we are pleased to be working with Riya Travel by supporting its customers to shop, book and buy seamlessly” says Ramona Bowongprasert, Senior Vice President, Retail Travel, Asia Pacific, Amadeus.

For the last 40 years, Riya has been at the forefront of introducing new technologies and products to its travel partners; its B2B travel portal ‘Riya Connect’ empowers agents across USA, Canada and India to seamlessly make travel bookings for their customers. It aims to provide its travel partners with content including promotional fares and access to book additional services such as baggage, seat upgrades, fast track assistance, and other airport and in-flight comforts.