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P&O Cruises Australia today launched a ‘Fly the Flag for P&O’ campaign to enable its social media followers to support calls for a restart plan for domestic cruising. Followers and other supporters of cruising are being invited to make the ‘Fly the Flag for P&O’ the frame for their Facebook profile.

The campaign was inspired by one of the cruise line’s hard hit suppliers, Graeme Blackman, the managing director of marine engineering specialist, Inter-Marine Pty Ltd.

Mr Blackman, who has been a supplier partner to P&O since Fairstar days in the 1990s, routinely flies the P&O flag from a flagpole outside his Mortdale workshop in Sydney.

The message conveyed today to followers is:

“It’s your chance to spread the news that you want to see a safe restart to cruising beginning with domestic itineraries. Show your support by changing your Facebook profile picture to feature this ‘Fly The Flag for P&O‘ frame to show you want our ships to come home to Australia, and keep it flying until their return.