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VisitPITTSBURGH officially launched its 2021 KidsBURGH, Only in Pittsburgh promotion just in time for those long summer days in the three rivers city.

The promotion, slated to run through September, is an extension of VisitPITTSBURGH’s Only in Pittsburgh marketing campaign and encompasses many of Allegheny County’s unique, family-friendly attractions.

Advertising efforts will have a largely digital focus with radio and social promotions integrated throughout. The campaign will target families with children ages 3-17 in key drive markets including: Baltimore, Buffalo, Cleveland, Columbus, Erie, Harrisburg, Johnston/Altoona, Morgantown, New York, Philadelphia and Washington, D.C.

“We have proudly declared Pittsburgh as KidsBURGH for many years, thanks in large part to our Only in Pittsburgh attractions that help differentiate our destination,” VisitPITTSBURGH Chief Marketing Officer Tom Loftus said. “From riding thrilling coasters to discovering exotic birds, walking among the dinosaurs and much more, Pittsburgh is bursting with exciting, unique, family-friendly adventures for visitors of all ages.”

New this year is the KidsBURGH Adventure Pass, VisitPITTSBURGH’s latest gamified savings pass with Bandwango. This mobile-exclusive enhancement is easily accessible and instantly delivered via text and email, eliminating the need to download yet another phone app. Visitors who sign up for the pass and check in to five KidsBURGH attractions through the end of 2021 will be entered to win a fantastic KidsBURGH getaway to Pittsburgh including a two-night stay in a Pittsburgh hotel and four passes to the Carnegie Museums of Art and Natural History, Carnegie Science Center, Gateway Clipper Fleet, National Aviary, Pittsburgh Zoo & PPG Aquarium, Sandcastle Waterpark and the Senator John Heinz History Center.

Pittsburgh’s KidsBURGH Attractions Include:

Carnegie Museums of Art and Natural History*

Experience two world-renowned museums in one! The Carnegie Museum of Art, arguably the first contemporary art museum in the United States, features more than 30,000 objects in a range of different media. Then, step back in time at the Carnegie Museum of Natural History and walk among the dinosaurs and other ancient creatures in the Dinosaurs in Their Time exhibit, one of the country’s largest collections of dinosaur bones.

Carnegie Science Center*

Located on the North Shore, the Carnegie Science Center features four floors of interactive exhibits the whole family will enjoy, including Highmark SportsWorks®, the USS Requin submarine and the Miniature Railroad & Village®. Make sure you add tickets to The Search for Snow, playing at The Rangos Giant Cinema through Sept. 3.

 Children’s Museum of Pittsburgh

The Children’s Museum of Pittsburgh recently reopened with new hours of operation, as well as updated health and wellness protocols. Visitors can explore their feelings at the world premier of the museum’s newest exhibit, Emotions at Play with Pixar’s Inside Out. Plus, don’t miss The Kindness Gallery – inspired by Fred Rogers and Daniel Tiger’s Neighborhood – and the MuseumLab next door.

Duquesne Incline

Ride the Duquesne Incline, one of Pittsburgh’s centuries-old funiculars, up to Mount Washington and enjoy spectacular views of the Downtown skyline.

Gateway Clipper Fleet*

Cruise Pittsburgh’s famous three rivers aboard one of the Gateway Clipper’s riverboats. Sit back, relax and learn more about Pittsburgh while basking in gorgeous city views.

Idlewild & SoakZone

Named “Best Kids’ Park” by Amusement Today and “Best Park for Families” by the National Amusement Park Historical Association, Idlewild features live shows, Story Book Forest, Daniel Tiger’s Neighborhood and a complete waterpark.


From modern thrills to classic rides, visitors will find it all at Kennywood. Can’t miss rides include the Only in Pittsburgh record-breaking Steel Curtain and Phantom’s Revenger, recently ranked second on USA Today’s 10Best.com list.

National Aviary*

The National Aviary is home to 500 birds from around the world, providing visitors with once-in-a-lifetime experiences in natural habitats. This summer only, Journey to Africa Presented by Peoples allows visitors to enjoy new daily activities included with admission.

Phipps Conservatory and Botanical Gardens

Explore the beauty and wonders of nature at Phipps Conservatory and Botanical Gardens, encompassing 15 acres including the historic 14-room glasshouse and 23 distinct gardens. Don’t miss the Summer Flower Show: The Hidden Life of Trolls, a magical adventure the whole family will enjoy.

Pittsburgh Zoo & PPG Aquarium*

Take a walk on the wild side with a trip to the Pittsburgh Zoo & PPG Aquarium. Featuring more than 8,000 animals and 600 species, this is one of the few zoo and aquarium combinations in the country.

Sandcastle Waterpark*

Named “Pittsburgh’s Best Family Waterpark,” Sandcastle is nestled on a boardwalk overlooking the Monongahela River and features water attractions for the whole family, including 15 waterslide attractions, the Mon-Tsunami Wave Pool, scenic Mushroom Pool, Lazy River and more.

Senator John Heinz History Center*

Visit Pennsylvania’s largest history center and learn more about Pittsburgh’s friendliest neighbor, Fred Rogers. The History Center proudly features the biggest collection of original items from the ‘Mister Rogers’ Neighborhood’ television set, including the original entryway and living room set, King Friday XIII’s Castle and Mr. McFeely’s ‘Speedy Delivery’ tricycle.