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APEX Health Safety (the Airline Passengers Experience Association) aims to encourage airlines to take on a proactive role in the safe resumption of global travel and to create a common standard for passenger health and hygiene during travel. APEX Health Safety sets the industry standard for customer-centric COVID-19 certification. “It is a commendable achievement that will be recognised by your customers and that will position you as a leader in health and hygiene,” the APEX report states.

APEX was founded 42 years ago and has since developed into a renowned research and evaluation organisation in the field of airline passenger experience. When the COVID-19 pandemic broke out, APEX created the Health Safety Award. Singapore Airlines and Qatar Airways, among others, have since won this award.