nbn today announced the winner of its ‘Innovate with nbn™ grants program’ and local Burleigh Heads business Air Guides took out the Tourism category and won $10,000. The program recognises and showcases individuals, businesses or organisations that are innovators, disrupters or entrepreneurs inspiring others in their community and champions of digital adoption.
Air Guides are a tour operator offering trips created in partnership with high-profile Australian storytellers. Following the collapse of international tourism, the business pivoted to focus on regional tourism, allowing the company to reoperate and help the Australian tourism industry in its recovery. They have a very unique story when it comes to creating personalised packages – developing unique trips with high-profile storytellers, aimed at attracting high-value travellers and driving revenue to local tourism businesses across Australia, including regional and Aboriginal operators.
Air Guides will use the $10,000 grant to help them: hire local talent; develop attractive, regional travel products; support administration and travel costs; deliver national and international marketing campaigns to target high-value travellers; and enable the business to strategically pivot to focus on regional tourism.
