Extended and multi-day tours are the last tourism vertical to be digitalised in a highly fragmented yet profitable segment of the industry.
COVID has had a significant impact on tourism and has highlighted to extended touring operators the need to upgrade their technology, connections, software and API’s and now should be the time for investment from investors and company owners due to rapid growth in demand for multi-day tours.
“Extended and multi-day tour operators have seen an unexpected growth in bookings with certain companies announcing a 185% increase in bookings in the last fortnight – attributing this to a combination of “vaccine confidence”, COVID friendly cancellation policies that protect the traveller and the implementation of COVID safe and friendly travel measures by tour operators”. Murray Decker CEO.
Furthermore, attitudes are shifting as consumers would rather go big or go home with their travel choices. Consumers are now opting for multi-day tours, with 55% of travellers saying they would prefer to travel for a minimum of 14 days or not all. This is positive news for tour operators and selling partners, as the average booking price for multi-day tours will increase in gross value by 154% as travellers seek smaller groups, boutique itineraries and longer durations. Additionally, the industry will rebound quicker than other tourism segments due to multi-day tours being booked further in advance.
“Unprecedented events always create significant opportunities and due to the highly fragmented touring industry, Tour Amigo is supplying multi-day tour product content and itineraries allowing online travel agencies and resellers to tap into new revenue with old school large margins. There is money to be made with high commission rates for online travel agencies and resellers” Luke Hansell, Investor and Global Procurement Manager
Multi-day tours also drive hotel, airfare and activity bookings, acting as a lead generation as well as an additional product offering. “When consumers search and book multi-day tours, they usually book the tour first and then book flights to correspond to the tour dates, which will drive high cart prices on major online travel agents and selling platforms due to the high-value item of multi-day tours”. Murray Decker, CEO.
The way consumers search and book multi-day tours online is different to those booking day tours, which is why Tour Amigo has created a multi destinational key site search which will filter results to only show exactly what the traveller is seeking.
For the first time in the travel industry, Tour Amigo is offering free integration of 110,000 multi-day tours, plus a developer to assist in the integration. This incredible offer is showing dedication and support to the tour operators and travel selling partners operating in this $105B industry by offering the first B2B connectivity for free. With much more accessibility and online connectivity over the next five years, we predict that the extended and multi-day tour segment will surpass other travel segments such as activities/experiences and the cruise industry, which are both valued at roughly $150B-175B each.
“This kind of technology has never been available before and COVID has shown us the importance of diversifying revenue streams and upgrading technology. After years of technology development, Tour Amigo is ready to bring the multi-day tour industry online”. Murray Decker, CEO.
