Covid 19 has disrupted the entire tourism landscape. How, when and where people are able to travel is constantly changing and so are consumer buying strategies. This has created some real challenges for the industry.
As a result Joe Cristaudo, MD of tourism marketing specialists, em creative/digital (em) believes that “traditional product distribution and marketing will change, printing brochures is simply not practical or economical under the circumstances” And he adds, “this is a view supported by many in the industry”.
With more than four decades of tourism marketing experience em creative/digital has developed a product that Cristaudo describes as “a stunning new interactive distribution and promotion solution that is capable of carrying rich media including Videos”. Cristaudo explains that it can be emailed to both customers and travel agents, and the results are capable of being tracked through Google analytics. It is also search engine friendly. The product is called Embrace Interactive and em is currently hosting online demonstrations. Anyone interested in seeing a demonstration can call Joe Cristaudo direct on 0414462167.
More information is available at: em.com.au/embrace
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