Celestyal Cruises, which specialises in cruising to the Greek Islands and the Eastern Mediterranean, has launched a new brand identity with the inspiration said to come from the Greek “Love of Life”, and the legendary spirit of Greece and the Greek “love of life”, developed in consultation with Peter Economides of Felix BNI, a specialist with extensive global experience working with brands such as Apple, American Express, Coca-Cola, and the Seychelles Tourism Marketing Authority.
The new brand identity is said to be a modern interpretation of the iconic traditional windmills that dot the Greek islands, with the new tagline – “Experience life, experience the journey”, directly inspired by C.P. Cavafy’s famous poem, “Ithaca,” with the brand drawing on three Greek words – filoxenia, kefi and filotimo., which loosely translated, together embody the essence of Greek hospitality and the spirit of happiness, joy, passion, sharing and discovery, which make travel so special.
The design, by Positivity in Amsterdam, is featured in a reimagined livery which will debut on Celestyal’s newly acquired flagship, the Celestyal Experience, with the brand reflected through an enhanced onboard guest experience, which will include cuisine inspired by the Mediterranean diet, special selections from Greece’s globally acclaimed wines, an island beach club, and a range of spa and wellness treatments.
Leslie Peden, chief commercial officer, Celestyal Cruises says, “This is a most exciting time in our company’s history as we look to the future with the addition of the Celestyal Experience to our fleet.”
“This was also the perfect time to re-examine our brand and to reimagine it to be more reflective of our new direction and what today’s traveller is looking for from their travel experience.”
“As we look to grow our audience, we are keen to capture more of a younger demographic including the key millennial audience. We feel that the new branding underscores key attributes of truly experiencing life through travel that resonates particularly well with millennials as well as our other key audiences. We are extremely pleased with the work done by Peter to revitalise our brand to truly reflect our Greek spirit and love of life.”
Peter Economides, owner and founder of Felix BNI said, “We wanted to capture the Greek DNA through the Greek love of life and to express it in a modernised interpretation of the brand design. We feel that this is the perfect springboard for Celestyal to speak directly to a millennial audience by emphasising the experience of life through a journey that Celestyal is uniquely qualified to deliver on.”
A report by John Alwyn-Jones
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