Viking has stepped up its Australian and New Zealand trade partner support with new additions and enhancements to its Marketing Centre, including a brand-new Marketing Toolkit purpose-built to provide guidance on how to access and use the many assets Viking makes available through its existing travel agent portal.
In addition, a new section – About Viking – has been added to the Marketing Centre providing easy to access information about the Viking fleet, the Australian and New Zealand sales team, and what makes Viking different.
“Our trade partners are the key to our success, and particularly in the current times, it is essential we continue to support them in driving business”, said Erin Kramer, Viking’s Trade Marketing Manager. “Understanding the Viking brand and then having the assets to go to market is a key tool for agents.
“The new Marketing Tool Kit is in essence a guide that showcases all of the tools we make available to our partners, where to find them and how we can assist them in using those assets most effectively to market and sell the Viking product to their clients”, said Ms Kramer.
To access the Marketing Centre and the Marketing Toolkit, agents should simply use their existing TA Portal log in at www.myvikingjourney.com/agent, or contact Viking Cruises for a login at agents.anz@vikingcruises.com.
