Brand USA’s entertainment network, GoUSA TV, launches its ground-breaking new show, “Americanos,” developed and produced by LA REYNA. LA REYNA is the full-service creative agency born out of a collaboration with Vice’s Virtue and award-winning director Robert Rodriguez’s (“Sin City,” “From Dusk till Dawn,” and “El Mariachi”) El Rey Network. The five-part series chronicles the rich and varied history and experiences of diverse Latinx communities across Austin, Texas; Los Angeles, California; Queens, New York; Tucson, Arizona; and Santa Fe, New Mexico.
“Americanos,” introduces viewers to the cities, neighborhoods, and people behind the vibrant Latinx subcultures that make these towns one of a kind places to explore. The series showcases the intricacies of these destinations through the storytelling of influential Latinx personalities such as artists, chefs, musicians, athletes, and creators.
“’Americanos’ marks a fresh take on destination travel content by celebrating the Latinx communities that define the culture of their cities. We want to give our viewers and potential travelers cultural insight from the many voices of people in America and bring new and exciting cinematic content to the travel marketplace,” said Christopher L. Thompson, president and chief executive officer of Brand USA.
The series is authentically brought to life by a Latinx crew and creatives which include Emmy-nominated producer and Cannes Lion-winning director, Daniel Ramirez, and Mariana Blanco. Later this year, “Americanos” will be combined into a feature set to appear on Robert Rodriguez’s El Rey Network.
“We are proud of bringing to life a series for Brand USA that redefines destination travel content through a storytelling lens. ‘Americanos’ speaks to the diversity of experience in our country, celebrates Latinx contributions to culture, and welcomes viewers to see the world through their eyes,” said Omar Quiñones, managing director of LA REYNA.
To celebrate the launch of “Americanos,” GoUSA TV will host an exclusive YouTube Premiere on its YouTube channel on Thursday, May 14, 2020 at 8:00 PM EDT. Viewers will have the opportunity to preview the first three episodes and participate in a live chat with featured talent.
