South African Tourism has launched two videos in response to the COVID-19 pandemic, communicating to Australians and New Zealanders ‘Don’t Travel Now, So You Can Travel Later’.
The purpose of these ads is to promote unity in South Africa and across the globe; and aim to highlight how our behaviour during this global crisis can benefit us in the long run while providing inspiration for future travel.
It is a timely reminder to stay safe – acknowledging that whilst things are different now, this time will pass and, once it does, South Africa will be waiting to welcome travellers back to experience its diverse experiences, unparalleled wildlife, sprawling wine lands and beautiful people.
