transcosmos Taiwan inc., a wholly-owned subsidiary of transcosmos inc., is pleased to announce that the company has formed a strategic business alliance with IDH Media Limited. (Headquarters: Warsaw, Poland; Representative: Barbara Sołtysińska; IndaHash), a company that offers IndaHash, the world’s number 1 Influencer Marketing platform.
Left: Hajime Nomura, indaHash Taiwan Business Manager
Middle: Barbara Sołtysińska, CEO at indaHash
Right: Katsuro Ueda, General Manager at transcosmos Taiwan
With the aim of meeting and exceeding the various needs of clients who run e-commerce businesses in Taiwan, transcosmos Taiwan will match the best influencers for each brand and use high-quality creative content produced by those influencers with the power of “indaHash” services. Ultimately, the company will further enhance clients’ social media promotions with a primary focus on Instagram and Facebook.
Today, influencer (KOL-Key Opinion Leader) marketing strategies have become vital for successful marketing promotions in Taiwan. Along with such a trend, influencers have gained immense influence over their followers’ buying behavior. In particular, brands in industries such as health food, cosmetics and fashion that tend to present their brand identity via visual content use influencer-generated content that goes well with their brand, and in turn successfully grow their product sales.
Despite the increase in influencer marketing, there are only a limited number of influencer platforms that make efforts in brand safety. Through “indaHash,” an influencer marketing platform that ensures “brand safety” and has enabled the “reuse of content,” transcosmos Taiwan will match highly qualified and relevant influencers for each and every brand for clients in the two most focused industries, cosmetics and health food.
Here are the comments received from indaHash CEO Barbara Sołtysińska and indaHash Taiwan Business Manager Hajime Nomura:
“It has been about a year since we formed a partnership with transcosmos in Japan. Since then, we have achieved many successes in collaborative campaigns in various industries including aviation, finance and more. As a company with a proven record in running nearly 3,000 campaigns that include ones in Asia, we are delighted to start a collaboration with transcosmos Taiwan. We are excited and confident that together, we can make successful campaigns by sharing experiences, client case studies and marketing know-how in the APAC region.”
Leveraging its market-leading number of influencers and collaboration records with transcosmos, “indaHash” plans to expand its number of influencers in the Taiwan market.
transcosmos Taiwan offers diverse services to the Taiwan market including contact centers, digital marketing and e-commerce services. Through this strategic business partnership, transcosmos Taiwan will deliver and expand “indaHash” services ahead of others focusing on clients in the cosmetics and heath food industries.
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