With a brand as distinctive and industry leading as Six Senses Hotels Resorts Spas, creating a new website encompassing 18 resorts and hotels, 14 partner spas and numerous residential projects (and counting) was a challenge. However, the end result reinforces the brand’s commitment to connect in new ways with inspiration-seekers, guests and travel partners. It is built with the latest technology and inspired by a creative, original and tailor-made approach to content and branding. The relaunched sixsenses.com also aims to enhance the core values, vision and unique positioning of the Six Senses brand by focusing on the user and never taking itself too seriously.
Empathetic design
The design of the site is centered on the concept of empathy, a visual and verbal communication to captivate users and take them on a personal journey of discovery. They can search for specific information about the destination or use the site to gain inspiration for their future travel ambitions. Creating a one-to-one customer experience contributes significantly to engaging people for longer on the site. This is whether they have already stayed at a Six Senses property, are planning to, or simply escaping from a dull and rainy day into the sunny skies and azure waters brought to life through the photography.
Story-inspired layout
The site has a close connection with places, nature and personal emotions. Evocative, informative and user-generated content are blended into a web experience that adapts to each journey. The structure allows both modular content and easy page navigation while ensuring a strong emotional impact, with pages that differentiate effectively between evocative, inspirational and more informative material.
“We selected Swiss-based communication and branding specialist Positioner because they understand Six Senses values. The team incorporated cutting-edge functionality and used a combination of both responsive and adaptive approaches to create the best and fastest web user experience to guarantee successful navigation of the site on all devices,” said Vice President Sales and Marketing Marie Giuge Perry at Six Senses Hotels Resorts Spas.
Best-kept local secrets
One of the heightened elements of the new website is the integration of content related to experiences. After all, experiences are one of the main reasons for traveling, whether active, cultural, spiritual or spa-oriented, and ensure that memories endure long after the final sunset. Experiences become a constant element of navigation on the site, also highlighting all the best-kept secrets that are loved by locals. Rather than regurgitate the same old travelisms, this is the opportunity to introduce fresh, first-hand editorial to the navigation, an invitation to guests to get a sense of the destination then dive in and explore what they can do.
Enhanced reservation process
To complete the new website, an enhanced and simplified booking path has been incorporated for a smoother, more continuous and faster reservation experience. Whether booking accommodation, activities or spa treatments, availability can be checked directly on www.sixsenses.com.
About Six Senses Hotels Resorts Spas
Six Senses Hotels Resorts Spas manages 18 hotels and resorts and 30 spas in 21 countries under the brand names Six Senses, Evason and Six Senses Spas, and has signed a further 19 properties into the development pipeline. Six Senses is part of the IHG® (InterContinental Hotels Group) family.
Six Senses Hotels and Resorts: a leadership commitment to community, sustainability, emotional hospitality, wellness and design, infused with a touch of quirkiness. Whether an exquisite island resort, mountain retreat or urban hotel, the vision remains the same: to reawaken people’s senses so they feel the purpose behind their travels and ultimately reconnect with themselves, others and the world around them.
Six Senses Spas: a wide range of holistic wellness, rejuvenation and beauty treatments administered under the guidance of expert therapists in all resorts as well as at 14 additional standalone spas. The high-tech and high-touch approach guides guests on their personal path to well-being, taking them as deep as they want to go.
Six Senses Residences: indulgent living as nature intended, providing all the unique amenities of a resort life community, while retaining the intimacy and personal touches of a beautifully-appointed private villa or apartment. Each is an appreciating long-term investment to be cherished for generations to come with immediate benefits including fine dining, pioneering wellness programming and exclusive status at other resorts worldwide.
Evason: sharing the Six Senses philosophy of uncompromised social and environmental responsibility. Its two unique resorts provide a strong value focus, while offering a vast array of personal guest experiences that the whole family will love.
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