Thailand MICE X-Change 2026
INNOVATION & SUSTAINABILITY: POWERING EXCELLENCE & GROWTH IN THAILAND’S MICE INDUSTRY
Thailand MICE X-Change 2026
The only annual face-to-face platform to network, exchange and forge business opportunities amongst Thailand and international industry professionals.
Date: 29–30 April 2026
Venue: Ballroom 1–3, Level 1, Queen Sirikit National Convention Center (QSNCC)
Event Statistics
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No. of Trade Visitors: 4,121
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Visiting Countries: 28
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Exhibiting Companies/Brands: 101
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Exhibiting Countries: 10
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No. of VIP Buyers/International Trade Delegations: 60
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No. of Business Matching: 400
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Conference Speakers: 30
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Conference Sessions: 17
VISITING COUNTRIES
AUSTRALIA CHINA FRANCE GERMANY INDIA INDONESIA ITALY JAPAN LATVIA LITHUANIA MALAYSIA MONGOLIA MYANMAR NETHERLANDS PAKISTAN PHILIPPINES RUSSIA SINGAPORE SLOVAKIA SOUTH KOREA TAHITI THAILAND TRINIDAD UNITED ARAB EMIRATES UNITED KINGDOM VIETNAM
TOP 10 PRODUCT INTEREST
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Event Management Providers (EMC) & Professional Exhibition & Conference Organizer (PEO & PCO)
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Marketing Service Providers
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Service Providers – Design & Builder, Designers
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Venues/Meeting Facilities
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Technology Service and Solutions Providers
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Advertising & Social Media Providers
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Audio, Visual and Lighting Staging Supply and Rental
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Hotels & Meeting Rooms
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Touristy & Theme Venue Attractions
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Catering Services
SEE YOU NEXT YEAR AT TMX 2027
29–30 APRIL 2027
Hall 6, IMPACT Exhibition & Convention Center, Bangkok, Thailand.
EXHIBITOR PROFILE BREAKDOWN
EXHIBITOR PROFILES
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Organizers: 32%
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Venues & Hotels: 30%
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Service Providers: 23%
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Sustainability: 6%
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Trade Association & Media: 5%
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Technology & Innovation Providers: 4%
Visitor Breakdown: Thailand vs. International
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Thailand: 94% (3,873)
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International: 6% (248)
TOP 5 VISITING COUNTRIES
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CHINA
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SINGAPORE
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MYANMAR
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SOUTH KOREA
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MALAYSIA
TOP 5 VISITOR INDUSTRY
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Corporate Company (Business Owner, Marketing, Human Resource, Event & Meeting Planner) 45%
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Event & Festival Organisers and Planners 25%
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Regular Exhibitors at any Tradeshows 20%
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Professional Exhibition Organisers (PEO) 6%
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Professional Conference Organisers (PCO) 4%
WHY VISITORS VISIT OUR EVENT?
40% To find service providers and solutions
20% To collect information about products and services
15% To explore sustainability practices and solutions
14% To network with peers in MICE industry
11% To update MICE industry trends
www.tmxexpo.com
TOP 10 PRODUCT INTEREST RANKING
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Event Management Providers (EMC)/Professionals Conference Organizer and Professionals Exhibition Organizer (PEO/PCO)
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Marketing Service Providers
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Service Providers – Design & Builder, Designers
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Venues Facilities
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Technology Service and Solutions Providers
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Advertising & Social Media Providers
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Audio, Visual and Lighting Staging Supply and Rental
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Hotels & Meeting Rooms
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Touristy & Theme Venue Attractions
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Catering Services
HOW ATTENDEES KNOW ABOUT US?
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60% TMX Social Media (Facebook, LINE, Linkedin, Google)
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20% Email Marketing
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10% Association & Media Partner Co-Promotion Campaign
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10% Invitation Call by Organizer
OUR VISITOR EXPERIENCE
90% of visitors are likely to attend TMX 2027.
95% of visitors were satisfied with the overall event experience.
95% of visitors were satisfied with the quality of exhibitors.
98% of visitors rated the speakers as good or excellent.
97% of visitors were satisfied with the quality of products and services showcased.
www.tmxexpo.com
SOME OF OUR 2026 VISITORS & BUYERS
This section contains a collection of company logos, including Seiko, True, CP AXTRA, Puma, Betagro, Thai Union Ingredients, Kubota, Canon, Deloitte, Toyota Tsusho (Thailand), Ocean Life, ThaiBev, LINE, AEON, EM District, SEACON Bangkae, KEX and Central Pattana, among others.
OUR 2026 CONFERENCES TOPICS
1. The Future Of MICE: Global Trends & Leadership Insights
2. Beyond Tenancy: A Regional Insights On the Evolving Role of Venues
3. Understanding What Exhibition Marketing is All About!
4. Exhibition Project Planning & Management – How to get it done right?
5. How AI can help your marketing promotions? – From generative contents to Real Time Analytics
6. Selling the Show: Strategies to Boost Exhibitor and Sponsorship Sales
7. How to Run Effective “Business Matching Program” in your events?
8. Appointing international sales agents?…What to look out for?
9. Understanding Consumer Show Trends & Challenges in Thailand
10. What’s in a Floorplan? … Maximize Your Returns
11. How To Meet Exhibition Logistics Challenges & Pain Points?
12. Optimizing Trade Show Freight Forwarding To Deliver Show Success
13. Driving Sustainability: Paving the Way for a Green Future in MICE Industry – Discovering Eco-Friendly Strategies for Event Organisers
14. Big Show On-Site Operation Best Practices – Perspectives from an Operation Director
15. Special Booth Construction Designs – Visual Appeal, Brand Engagement, Colours and Layouts To Attract Visitors
16. Video for Digital Economy: The Next Gen of Content Production
17. Shaping the Future of Myanmar’s Film & TV Industry
www.tmxexpo.com
EXHIBITOR TESTIMONIALS
“This is a show that you truly have to come and experience for yourself — to see what people are doing, what they are paying attention to, and how the industry is evolving. It is a great opportunity to network, connect, and contribute to the growth of the industry. We are very proud to be exhibiting at the show.”
Pitiphatr Buri
Chief Executive Officer
Bhiraj Buri Group
“TMX 2026 was really Amazing you can feel an energy on the show floor. You can meet so many of people from all over the MICE industry. we really love meet new friend here!”
Adam Piperdy
Chief Experience Officer
UPgroup Asia
“TMX 2026 has been fantastic this year. We have been participating in this event for many years, and the number of industry professionals we meet continues to grow every year. That is truly fantastic.”
Mr. Daniel Tjan
Managing Director
GEVME
www.tmxexpo.com
VISITOR TESTIMONIALS
“This event was lively and vibrant, with many entrepreneurs participating. The atmosphere was full of networking, connection-building, and engaging business discussions. It was a great opportunity for people from various organizations to exchange ideas in an enjoyable business environment. Overall, this year’s event was very well organized. There was also a wide variety of businesses showcasing their products and services.”
Marketing Director
All Jao Organizer and Media
“This is a great event and a valuable opportunity to meet suppliers, organizers, venues, and industry professionals from across the country, all gathered in one place.
You could say that by attending this event, you can connect with a full range of partners within the event management industry.
This event truly opens up new perspectives and experiences. Many insights and ideas from the event can be adapted and applied to your own work, whether you are directly involved in the event industry or not.”
Event Management Manager
Kubota Corporation
