The Kimberley is calling – and Intrepid Travel with Tourism Western Australia are looking for four Kimberleys to answer.
The playful new destination campaign, The Kimberley Calls, launched on 11 October with a competition seeking Australians named Kimberley, Kimberly or a variation of the name to enter for the chance to win a once-in-a-lifetime adventure through Western Australia’s iconic Kimberley region.
The campaign will run in two phases, with the first centred on a hero campaign video and national competition, followed by longer-form destination content designed to inspire Australians to discover the Kimberley for themselves.
The hero video opens with an Intrepid leader making a distinctive cooing call, which is answered by Kimberleys across Australia – before revealing the reason for the call: the Kimberley itself.
Yvette Thompson, General Manager ANZ, Intrepid Travel said the campaign aims to put one of Australia’s most spectacular adventure destinations firmly on travellers’ radars.
“We thought, why not turn the name Kimberley into a very good reason to visit the Kimberley? The Kimberley is a pretty special part of Australia, so we’re having a bit of fun with the campaign while giving four very lucky Kimberleys the chance to experience it for themselves. And if you know a Kimberley, Kimberly or someone with a variation of the name, now is the time to tag them.”
The campaign showcases the Kimberley’s spectacular landscapes, wildlife, Aboriginal culture and remote wilderness, including the ancient formations of Purnululu National Park and the Bungle Bungle Range.
Intrepid Travel remains one of the biggest operators in the Kimberley, with four itineraries highlighting the grand landscapes of this remote corner of Western Australia. Bookings for Intrepid’s 14 day Kimberley Trail have grown almost 50% YoY year to date.
How to enter
To enter, simply explain in 25 words or less why the Kimberley’s calls you or a Kim, Kimmy or Kimmee you know. The prize includes a 10-day Intrepid trip exploring the region from Broome / Rubibi to Kununurra / Goonoonoorrang, with red rock gorges, freshwater pools, remote wilderness and outback skies along the way. Friends, family, colleagues and travel advisors are encouraged to tag the Kimberleys in their lives and help them answer the call. Entries open 11 October and close 11 November 2026.
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Enter The Kimberley Calls competition: intrepidtravel.com/au/the-
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Explore Intrepid’s Kimberley trips: intrepidtravel.com/au/
australia/kimberley
From campaign to destination inspiration
Following the competition launch, Phase Two of The Kimberley Calls will build on the campaign idea with longer-form content showcasing the Kimberley and the different ways travellers can experience the region.
The campaign will encourage Australians to find their own Kimberley adventure, from multi-day wilderness experiences to trips combining iconic landscapes, local culture, wildlife and adventure.
The campaign tagline, “The Kimberley Calls. An adventure with your name on it,” will carry through both phases.
The Kimberley Calls is a collaboration between Intrepid Travel and Tourism Western Australia, combining Intrepid’s expertise in small-group adventure travel with Tourism Western Australia’s destination marketing reach to encourage more Australians to discover the region.
