The A350 special edition of SWISS Magazine has won the Best of Corporate Print Award 2026. For SWISS, the accolade confirms a conscious decision: in an increasingly digital world, a high-quality print publication can make a particular impact. It creates a closer connection, invites readers to pause and gives compelling stories the space they deserve. And the story will continue in 2027, when SWISS publishes a new print edition to mark its 25th anniversary.
Swiss International Air Lines (SWISS) has been awarded Gold at the Best of Content Marketing (BCM) Awards in Hamburg. The A350 special edition of SWISS Magazine won the Best of Corporate Print Award 2026 in the category “B2C Tourism, Travel, Lifestyle & Fashion”. The BCM Awards are widely regarded as one of the most prestigious competitions for corporate media in the German-speaking world.
A special edition for a special aircraft
The award-winning inflight magazine was published in 2025 to mark the introduction of the first Airbus A350 to the SWISS fleet. For this special occasion, SWISS Magazine returned on board in print. Until the end of 2026, the edition will be available to guests in every seat pocket aboard the Airbus A350 and in the magazine racks of SWISS’s other long-haul aircraft.
The special edition follows the new long-haul aircraft from its production in Toulouse to its arrival at SWISS. At its heart are the people who worked on the fleet introduction over many years. Their stories show just how many steps are involved before a new long-haul aircraft can take to the skies for SWISS.
“A project close to our hearts”
“Digital is the standard today. And that is precisely why print is premium to me: it is high-quality, tangible and something that people consciously take time for rather than simply swiping or scrolling. This magazine is a project close to our hearts. I am especially proud of my team. Alongside their fast-paced and demanding day-to-day work, they found the stories and topics, researched them and brought them to life. Together with many colleagues throughout SWISS, they created something truly special,” says Léa Wertheimer, Head of Corporate Communications at SWISS.
Zurich-based agency Raffinerie developed the design concept and was responsible for the visual execution of the edition.
SWISS to celebrate its anniversary with a new special edition in 2027
SWISS Magazine has accompanied the airline and its guests since SWISS was founded in 2002. The regular printed edition was discontinued in summer 2022. Since 2023, the digital SWISS Magazine has continued to tell the airline’s stories at swiss.com/magazine. The Airbus A350 special edition marked the magazine’s return to print in 2025.
The year 2027 will be a special one for SWISS. Various activities are planned throughout the year to mark the airline’s 25th anniversary. These will include a new printed special edition of SWISS Magazine. It will tell stories from 25 years of SWISS, profile the people behind the airline and look ahead to what lies ahead. Work on the first stories is already under way.
Watch the award film and discover the award-winning edition here: SWISS Magazine
