A joint initiative is putting the region of Northwestern Skåne on the wine map
In 2025, a unique collaboration was initiated between the City of Helsingborg, the Municipality of Höganäs, Ängelholms Näringsliv and Båstad Turism & Näringsliv, united by a shared ambition: to highlight and strengthen the wine region that has emerged in Northwestern Skåne in recent years.
Under the name Terra Skåne – Sweden’s Wine Region, nine vineyards and the participating municipalities are now brought together in a joint marketing initiative. The aim is to increase awareness of Swedish wines, create new reasons to travel, and attract more visitors to the vineyards and to Northwestern Skåne as a destination.
Terra Skåne is rooted in the region’s unique location, climate, and fertile soil. Wines are produced here under Nordic conditions, characterised by long, bright summers, innovative cultivation methods, and craftsmanship that continues to evolve year by year.
The initiative is a collaborative marketing effort between municipalities and vineyards – not an appellation or regulatory framework – with the ambition of encouraging more people to discover Swedish wines and visit the vineyards in person.
“Terra Skåne is about joining forces and telling a shared story about the wine landscape that has developed in Northwestern Skåne. There is tremendous knowledge and passion among the wine producers, and through this collaboration we want to make it easier for more people to discover Swedish wines and visit the region,” says Linus Svensson, Höganäs Municipality.
In connection with the launch, the new website terraskane.se goes live, presenting all participating vineyards in one place. During the year, a printed brochure, press and study trips, social media activities, events, curated experiences, and knowledge-building initiatives in the region are also planned.
“For us as a vineyard, Terra Skåne is an important step forward. Together, we gain a stronger voice and better opportunities to reach new audiences with our wines and experiences. Being part of a broader context makes a real difference,” says Viktor Dahl, CEO of Kullaberg Vineyard.
