In a groundbreaking move set to reshape the hospitality landscape, Hyatt Hotels Corporation embarks on a global expansion journey with the unveiling of Caption by Hyatt Chattanooga in Tennessee, slated for an early 2026 debut. Developed by 3H Group Inc. in partnership with Hyatt, this avant-garde hotel concept promises to merge upscale design with the convenience of a select-service property, redefining guest experiences in bustling downtown Chattanooga.

“We are thrilled to collaborate with 3H Group on Caption by Hyatt Chattanooga, introducing this dynamic concept to downtown Chattanooga – marking our first venture in the city,” expressed Jim Tierney, Hyatt’s senior vice president of development. “The Caption by Hyatt brand offers a unique proposition, blending lifestyle elements with operational efficiency, perfectly suited for vibrant urban environments like Chattanooga.”

From left to right: Jose Gonzalez (Principal, Gonzalez Architects), Nick Desai (Executive VP, 3H Group), Christy Wells (RVP, Hyatt Development), James Tierney (SVP, Hyatt Development), Alex Grace (President, Grace Construction), Hiren Desai (President & CEO, 3H Group), Mayor Weston Wamp of Hamilton County, Barry White (President & CEO, Chattanooga Tourism Co), Charles Wood (President & CEO, Chattanooga Area Chamber of Commerce), Mayor Tim Kelly of Chattanooga, Joe Graham (Hamilton County Commissioner-District 11).

Situated in the trendy Southside area, renowned for its culinary scene and cultural vibrancy, Caption by Hyatt Chattanooga will feature 123 rooms and a range of amenities designed to foster community engagement. From the all-day food-and-beverage concept at Talk Shop to a rooftop bar and meeting spaces, the hotel aims to become a hub for travellers and locals alike.

“The decision to extend our partnership with Hyatt reflects their unwavering dedication to understanding the needs of owners and guests alike,” remarked Hiren Desai, president and CEO of 3H Group, Inc. “Caption by Hyatt’s innovative approach, coupled with its adaptable design and focus on guest experience, presents an appealing addition to our portfolio.”

Beyond Chattanooga, Hyatt’s expansion plans span the United States and international markets. Collaborations with renowned developers signify the brand’s commitment to delivering unparalleled experiences worldwide. Projects such as Caption by Hyatt Roseville in California and Hyatt Zhongshan Park Shanghai in China highlight Hyatt’s strategic focus on key destinations.

The growth trajectory extends into 2025 and beyond, with properties scheduled to open in Vietnam, Australia, and Japan, cementing Caption by Hyatt’s global footprint. Each location reflects the brand’s ethos of fostering connections within diverse communities, enriching the hospitality landscape with its contemporary design and inclusive approach.

Caption by Hyatt’s emergence aligns with Hyatt’s overarching vision and commitment to innovation within the hospitality sector. As part of Hyatt’s distinguished Boundless Collection, the brand complements Hyatt’s existing portfolio, catering to discerning travellers seeking immersive experiences.

With a record pipeline of 127,000 rooms worldwide and seven consecutive years of industry-leading net room growth, Hyatt solidifies its hospitality powerhouse position. The exponential growth of the World of Hyatt loyalty platform further underscores the brand’s enduring appeal, with membership reaching an impressive 44 million worldwide.

For more information on Caption by Hyatt, please visit Caption by Hyatt.

In conclusion, Hyatt’s strategic expansion of the Caption by Hyatt brand heralds a new era in hospitality, promising unparalleled experiences for travellers worldwide. As the industry continues to evolve, Hyatt remains at the forefront, shaping the future of hospitality with innovation and inclusivity.

Written by: Octavia Koo

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