Australian all-natural beverage company CAPI is proud to partner with fellow Melbourne-born specialty coffee roasters Industry Beans to announce the launch of it’s fourth dedicated cocktail mixer product Cold Brew Martini launching nationally from March 20th.
“We’re thrilled to see this collaborative project come to life and continue innovating within the cocktail mixer space, a category which has already shown huge potential in the three short months since it first launched,” says CAPI Group CEO, Emma Evans
Celebrating their Melbourne heritage, Victorian-based all-natural beverage company CAPI has partnered with lauded Victorian coffee roasters Industry Beans to co-produce the brands fourth cocktail mixer product, CAPI x Industry Beans Cold Brew Martini — the latest innovation in the brand’s thriving drinks portfolio expertly designed to make at-home mixology effortless.
“Cold brew coffee is perfect for cocktails because of its pure, balanced profile — it’s a more refined drinking experience that mixes beautifully with other flavours,” explains Industry Beans CEO and Cofounder, Trevor Simmons.
An innovative twist on a cult-classic, CAPI x Industry Beans Cold Brew Martini delicately harnesses the naturally sweet cold-drip coffee flavour from world-renowned roasting house Industry Beans and infuses notes of citrus orange peel and vanilla for depth, providing a perfectly blended flavour profile to create sophisticated cocktails in seconds.
“We’re so excited to partner with Industry Beans to bring this project and new flavour profile to the market, they are truly an industry leader creating some of the world’s most innovative product offerings and roasting some of the world’s best coffee right here in Melbourne,” adds CAPI Brand and Innovation Director, Thurman Wise.
Derived from Industry Beans’ specialty Cold Brew Blend and with added all-natural ingredients of vanilla bean, orange peel extract, citric acid, sucrose and water, CAPI x Industry Beans Cold Brew Martini’s flavour profile is smooth on the palette with an intriguingly rich after taste.
To celebrate the launch of CAPI x Industry Beans Cold Brew Martini, CAPI and Industry Beans have designed the ultimate food and beverage experience prize pack for two lucky winners, including a two-night stay at the luxurious QT Hotel Melbourne, tickets to the sold-out Melbourne Food & Wine Festivals World’s Longest Brunch in Victoria Park, CAPI Cold Brew Martini (500ml), Brogan’s Way Australian Vodka (700ml), Industry Beans’ Fitzroy Espresso blend coffee (250g), and an at-home cocktail mixer set. To enter, register before March 15th here.
“It was an awesome process working with the team at CAPI to bring this product to life, they share the same passion we have for high-quality, delicious products.” ends Industry Beans CEO and Cofounder, Trevor Simmons.
Housed in CAPI’s now-iconic 500ml recycled glass bottle, CAPI x Industry Beans Cold Brew Martini will launch exclusively via CAPI’s e-commerce shop online, Industry Beans e-commerce shop, Industry Beans cafes and Amazon from March 20th.
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