Last night, Swarovski illuminated The Ritz-Carlton, Bangkok, hosting an enchanting regional celebration to ring in the festive season, unveil its Holiday 2026 collection, and present an exclusive preview of Swarovski Created Diamonds.
Drawing aesthetic cues from JOY: The Swarovski Musical, the theatrical holiday campaign fronted by Global Brand Ambassador Ariana Grande — the evening seamlessly merged high-fashion drama, musical stagecraft, and luminous crystal craftsmanship.
Hosted alongside Nasr Sleiman, Managing Director, India, Southeast Asia & Middle East at Swarovski, the event welcomed an illustrious lineup of international celebrities, industry tastemakers, and regional media from Thailand, Singapore, and Malaysia.
Marking the significance of the regional gathering, Nasr Sleiman, Managing Director, India, Southeast Asia & Middle East at Swarovski, reflected on the brand’s creative evolution and festive vision: “The holiday season is an extraordinary moment for Swarovski to celebrate joyful extravagance, creativity, and the transformative power of light. Bringing together our friends and partners from across Southeast Asia in Bangkok allows us to share this theatrical journey in an unforgettable way. Tonight is not only a celebration of our Holiday 2026 collection, but a momentous step forward as we preview Swarovski Created Diamonds — a testament to our heritage of savoir-faire and our passion for continuous innovation in modern luxury.”
The night radiated glamour as celebrated stars from across the region gathered in standout pieces from the House’s core collections.
Leading Thai entertainment figures Blue Pongtiwat and Tate Myron, alongside celebrated fashion personalities Sara Legge and Proud Oranicha were joined by top regional talents flying in for the occasion, including Singaporean stars Glenn Yong and Carrie Wong, Vietnamese celebrity Thanh Hằng, and Malaysian tastemakers Chang Yong, Shu Sen, Jestinna, Zhen Ning, and Jack Gohr. Together, the luminaries showcased the versatile brilliance of clear precision-cut crystals, donning signature styles from the Vienna, Mesmera, Millenia, and Una families.
In true musical fashion, the evening unfolded with a series of captivating live performances, featuring showstopping numbers from GMM favorites Prim Chanikarn & Nychaa Nuttanicha alongside Sky Wongravee & Nani Hirunkit, before Thai heartthrob NuNew closed the night with a mesmerizing vocal set.
Beyond the stage spectacles, attendees were invited to discover Swarovski’s latest product launches. Guests explored the Holiday 2026 collection, celebrated for its theatrical motifs and feather-inspired designs, alongside an exclusive private preview of Swarovski Created Diamonds. Marking an exciting evolution of Swarovski’s fine jewelry offering, Swarovski Created Diamonds showcase the House’s enduring commitment to innovation, creativity, and exceptional craftsmanship, bringing a new dimension of brilliance to the world of fine jewelry.
The Swarovski Holiday 2026 Collection is available in select Swarovski boutiques and online at Swarovski.com.
