COMO has found a new way to keep its club members close: send them to sea.
The Singapore group has teamed up with arrivia, a travel rewards firm, to launch Comoclub x iCruise. The new site lets club members book trips at sea and earn points to use later on land. COMO announced the launch on 21 October 2026.
The deal is clear. Members earn two Comocredits for each S$1 spent on eligible cruise bookings made through the new site. COMO says members can use the credits for meals, travel, shopping and more.
It is a neat twist on the old idea of a loyalty card. This one may come with a sea view.
Not all ships suit all tastes
COMO says the choice spans more than 25 cruise lines. Its picks span Silversea trips to Greece and Japan, Seabourn voyages to Indonesia and the Kimberley, and Disney cruises to Alaska and the Mediterranean.
That mix will appeal to more than one type of guest. Some want a quiet suite and fine food. Others want to see wild shores or take the family away. The best cruise is the one that suits the guest. A slick sales pitch cannot fix a poor match.
There is a business case here, too. COMO has built a name in hotels, food, wellness and retail. Cruise gives it another reason to stay in touch with members. arrivia brings the booking tools and cruise links. The firm says it has worked in travel rewards for more than 25 years.
It is still a new venture. The partners have not set out sales goals or a first-year forecast. The real test is yet to come. Will the trips and deals win repeat trade?
Cruise demand gives it a fair wind
The industry has a strong base. CLIA says 37.2 million people took ocean cruises in 2025, up 7.5 per cent on 2024. In its survey, almost nine in ten past cruise guests said they plan to sail again.
Australia has a stake in that boom. CLIA says 1.45 million Australians took an ocean cruise in 2025. That put Australia fourth in the world for cruise guests.
“We are delighted to partner with Comoclub to introduce a rewarding new way for Comoclubbers to explore the world through cruising,” said John Williams, chief operating officer of arrivia International.
Nikolaus Ong, Comoclub’s chief operating officer, said: “We are excited to expand COMO’s lifestyle and travel portfolio in partnership with arrivia.”
One point before members pack. Check the full price, what’s included, the change rules, and how you can spend the credits. Loyalty points are a bonus. They should never do the job of a good deal.
If the partners get the mix right, this may be more than another way to book a berth. It could keep the COMO bond afloat long after the last port call.
For more details, visit Comoclub x iCruise.
By: Octavia Koo – © 2026.
Read Time: 3 minutes.
Author Bio:
Octavia Koo arrived in Australia in the early eighties with little fuss and a good eye. Sydney suited her. At UNSW, she studied Arts, then found her footing in graphic design before drifting, quite naturally, into the digital side of things, building websites and shaping words that made people want to stay.
Singapore followed, and with it, the fast pace of tourism platforms and ITB Asia. Long before SEO became a buzzword, Octavia understood how stories travelled online. That’s where she met Stephen, and the seed for something more was planted.
A few years later, she joined Stephen’s EGT Media.
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