Vegan and cruelty-free luxury beauty brand Hourglass Cosmetics debuts at Sydney Airport today with a new counter at Heinemann, its first in Australian travel retail. The opening follows the brand’s Australian launch in February at hourglasscosmetics.com.au and Sephora.
Renowned for its high-performance formulas, complexion innovation, and signature lit-from-within glow, Hourglass has redefined modern luxury through the fusion of innovation and commitment to animal welfare. Guided by a 100% vegan and cruelty-free philosophy, the brand continues to set new industry standards with breakthrough formulations, such as Vanish Airbrush Concealer, Veil Hydrating Skin Tint, Illusion Luminous Glow Foundation SPF 30, Unlocked Instant Extensions Mascara, and Phantom Volumizing Glossy Balm. Hourglass made history with Red 0, the industry’s first vegan alternative to carmine – a landmark achievement that embodies its commitment to conscious, performance-driven beauty.
“Opening our first counter in Australian travel retail is a proud moment for Hourglass,” said Ai San Beaumont, Regional General Manager APAC and Head of Global Travel Retail, Hourglass. “Travel brings people, cultures, and experiences together, and we’re delighted to be part of that at Sydney Airport. With Heinemann and Sydney Airport, we look forward to introducing travellers to our vegan and cruelty-free formulas, from on-the-go essentials like Vanish Airbrush Concealer to curated gifting with Ambient Lighting Edit Unlocked palettes.”
THE SYDNEY EDIT
The new counter presents a curated edit of Hourglass’ most coveted complexion, colour and finishing essentials, including Vanish Airbrush Concealer, Veil Hydrating Skin Tint and Unlocked Instant Extensions Mascara. Set within Heinemann’s premium beauty space, the counter offers bespoke artistry services, from the Signature Glow and Amplified Eyes looks to a personalised Lip Wardrobe.
Travellers can also enjoy a one-on-one consultation with an Hourglass expert to curate a considered, holiday travel-size ritual tailored to their needs. Whether discovering the brand’s signature formulas for the first time or restocking a go-to, the counter invites travellers to experience Hourglass’ distinctive approach to beauty before they board.
Rosi Fernandez, Managing Director, Heinemann Oceania, said: “We are proud to welcome Hourglass Cosmetics to Heinemann. Renowned for its unique blend of innovation, artistry and performance, Hourglass brings a fresh perspective to luxury beauty that resonates with today’s global traveller. This launch reflects our commitment to curating distinctive brands and creating moments of discovery that elevate the travel experience.”
Gail Taylor, General Manager Retail Sydney Airport said: “We want Sydney Airport’s retail experience to reflect the quality, and choice passengers expect from a leading international gateway, and welcoming Hourglass is another step in that direction. Together with Heinemann, we’re continuing to strengthen our beauty offer with highly sought-after global brands that give passengers more reasons to explore and enjoy their time at the airport. Hourglass is a fantastic addition to that mix, and we’re delighted to welcome the brand to Sydney.”
Hourglass is now available at Heinemann, Sydney Airport Terminal 1 International Departures in Australia, Hourglass is also available at hourglasscosmetics.com.au and Sephora Australia.
