Nikki Beach Hospitality Group, the global luxury lifestyle and hospitality company, has announced the appointment of Rami Farhat as Pre-Opening General Manager of Nikki Beach Resort & Spa Muscat, ahead of the resort’s anticipated opening in 2027.
Bringing more than 25 years of hospitality experience across the Middle East, Farhat has held senior leadership positions with renowned international hospitality brands including Marriott International, Anantara, Avani and DoubleTree by Hilton. With extensive experience in hotel openings, luxury resort operations, sales and marketing, he brings both a strong understanding of the Omani market and the operational expertise required to lead the property through its pre-opening phase.
Farhat has successfully led the openings of DoubleTree by Hilton Muscat Qurum and Avani Muscat Hotel & Suites, and also led the reopening of Al Bustan Palace, a Ritz-Carlton Hotel, following a full renovation. He also served as Acting General Manager of Anantara Al Jabal Al Akhdar Resort and previously held the role of Director of Sales & Marketing at Al Bustan Palace, a Ritz-Carlton Hotel, building extensive experience across some of Oman’s leading hospitality destinations.
Located in Yiti Bay, Muscat, Nikki Beach Resort & Spa Muscat will feature 170 keys, including 140 rooms and suites and 30 villas, with views across the marina, gardens and beach. The resort will bring together the brand’s signature beach club, Nikki Spa, Café Nikki, Escape Restaurant, The Reef children’s club, three swimming pools, a marina, sandy beachfront, a gym, and a lobby lounge, alongside extensive meetings and events facilities, and branded residences.
In his new role, Farhat will oversee the pre-opening journey of Nikki Beach Resort & Spa Muscat, leading preparations across operations and commercial strategy while building the team and laying the foundation for the resort’s opening. His deep knowledge of the local market, combined with his commitment to developing local talent, will play an important role in establishing the property within Oman’s evolving luxury hospitality landscape.
“I am incredibly excited to join Nikki Beach Hospitality Group at such an important moment for the brand’s growth in the region,” said Rami Farhat, Pre-Opening General Manager of Nikki Beach Resort & Spa Muscat. “Oman is a destination I know well, and what makes this project particularly exciting is the opportunity to bring the Nikki Beach lifestyle to a setting that feels so unique to Muscat. As part of The Sustainable City – Yiti, we have the chance to create something that feels different within Oman’s luxury hospitality landscape, bringing together the brand’s approach to dining, music, entertainment and wellness with the natural beauty and character of the destination. Over the coming months, I’m looking forward to building a great team carefully rather than just filling positions, becoming part of the local community, and creating a resort that feels unmistakably Nikki Beach while truly belonging in Oman.”
The appointment comes as Nikki Beach Hospitality Group continues to advance its international Hotels & Resorts portfolio, with Nikki Beach Resort & Spa Muscat representing the brand’s upcoming entry into the Sultanate. Farhat’s appointment strengthens the on-the-ground leadership team as the project moves toward its anticipated 2027 opening.
Beyond Muscat, Nikki Beach Hospitality Group has a growing pipeline of resorts and branded residences in key destinations around the world, including Baku, Marrakech, Ras Al Khaimah and Antigua, further advancing the group’s global expansion across luxury hospitality and residential development.
