Lorraine Mair, personal travel manager (PTM) at TravelManagers, has been named Trafalgar’s number one selling agent of their river cruise product across Australia and New Zealand. Mair, who has over 40 years’ experience in the travel industry, is based in Queensland.
Contributing to this success was Mair’s development of a tailored package specifically for her community. Mair took the initiative to combine rail and river as a seamless way to experience Switzerland and the Rhine, and it paid off. Mair quickly saw inquiries come in and now has a group of both solo travellers and couples booked in.
Mair explained, “I researched and designed this package specifically with lifestyle village homeowners in mind as they are enthusiastic river cruise travellers. I wanted to offer them something fresh and unique, backed by Trafalgar as a well-known, trusted brand that this generation of travellers knows very well.”
Mair credits the support of both Trafalgar and TravelManagers National Partnership Office for contributing to the achievement, saying, “The NPO team have been incredibly helpful over the past year, particularly in helping me with using email marketing to reach out to my database as well as developing a channel of communication to regularly keep in touch with my clients.”
“Trafalgar have also been hugely supportive, helping put together marketing material, working with me on creating a package that combines both land and river products and attending events to share the offering with clients. It shows me that suppliers are 100% on board to support promotions when we work together; strong relationships are built on that kind of mutual support.”
The key to success in river cruise sales? A deep understanding of clients’ needs and values is imperative, says Mair.
As top performer, Mair will depart on Trafalgar’s inaugural river cruise sailing in April 2027, alongside other top agents from around the world and members from Trafalgar’s executive team. “It feels incredibly special to be a part of such a milestone voyage,” says Mair.
Michael Gazal, TravelManagers’ General Manager, says the team is exceptionally proud of Mair. “This is a huge achievement,” says Gazal. “The Trafalgar river cruise programme was only introduced in April this year, so for Lorraine to become the top seller across both Australia and New Zealand is a testament to her relationships with both Trafalgar and her clients, and a deep understanding of the product.”
