Soul Origin is expanding its all-star Soul Squad, welcoming one of Australia’s most exciting and recognisable cricketers, Chris Lynn, as the newest ambassador for the brand.
To mark the partnership, Soul Origin is launching the new Big Hitter Meal, a limited-time offer available at participating stores nationwide for $16.90*, alongside the introduction of two new premium paninis, the Salami Classico and Mortadella Pesto**, and the national launch of Soul Origin’s new Hidden Gems.
Joining a growing roster of elite Australian sporting talent including Jarome Luai, Ellie Carpenter and Jaime Chapman, Lynn brings his trademark energy, personality and larger-than-life presence to Soul Origin’s latest campaign, celebrating bold flavour, great value and a love of doing things big.
For Lynn, joining the Soul Squad is about more than cricket and a campaign; it is about partnering with a brand that aligns with how he approaches food, performance and everyday life.
“As an athlete, your body is your temple, so what you put into it matters. I want to stand behind food that is fresh and a better choice, but still fast, convenient and works when you’re on the go. Soul Origin ticks all those boxes for me.
“It’s a fun, wholesome brand with seriously good-tasting food, quality ingredients and no compromise on flavour. That’s something I’m genuinely happy to put my name behind,” said Lynn.
Petra Orrenius, Chief Marketing Officer, said Chris Lynn’s addition to the Soul Squad marks an exciting new chapter for the brand.
“Chris is a natural fit for Soul Origin. He’s fun, energetic, authentic and known for going big, which aligns perfectly with what the Big Hitter Meal represents.”
“We’re excited to welcome him to the Soul Squad alongside athletes like Jarome Luai, Ellie Carpenter and Jaime Chapman, and to bring our customers a campaign that combines great food, great value and a great sense of fun.”
Known for clearing boundaries and entertaining crowds around the world, Chris Lynn has built a reputation as one of cricket’s biggest hitters. Soul Origin’s new Big Hitter Meal takes inspiration from that same approach, delivering a satisfying combination of flavour, quality and value.
“I like to go hard, whether I’m at the crease or at lunch,” Chris Lynn said.
“The Big Hitter Meal is bold; it’s got that SO Chilli Mayo kick, and at $16.90, it’s the kind of value that’s hard to argue with. Just like a good shot, you know straight away it’s a winner.”
The Big Hitter Meal includes a panini, crispy potato Hidden Gems and Soul Origin’s signature SO Chilli Mayo, bringing together freshly made ingredients and a flavour-packed chilli kick in one convenient meal.
The crispy potato gems have until now only been available through selected Soul Origin Drive Thru locations, where they have proven to be a true customer success.
Following that success, Soul Origin is now rolling Hidden Gems out nationally, served with its signature SO Chilli Mayo and making their national debut as part of the new Big Hitter Meal.
“We’ve been quietly testing our Hidden Gems through Drive Thru, and they’ve been a true hit, so we knew it was time to take them national,” Petra Orrenius said.
“Pair them with one of our paninis, and SO Chilli Mayo and you have what we think is the perfect Big Hitter lunch, fresh, fast, seriously tasty and great value.”
The Salami Classico combines fennel and garlic salami with ripe tomato, Kalamata olives, crunchy pickles, rocket and creamy aioli, all layered inside a panini.
The Mortadella Pesto brings together premium mortadella, creamy bocconcini, fresh rocket and basil pesto, pressed inside Soul Origin’s panini.
Developed to meet growing demand for elevated café-style lunch options, both paninis showcase Soul Origin’s commitment to premium ingredients, handcrafted preparation and flavour-first menu innovation.
“Our panini range has always been a customer favourite, and we are very excited to introduce the Salami Classico and Mortadella Pesto,” Petra Orrenius said.
“The new additions bring something different to the range while staying true to the quality, freshness and flavour our customers expect from Soul Origin.”
The Chris Lynn Big Hitter Meal, Hidden Gems, Salami Classico and Mortadella Pesto are available at participating Soul Origin stores nationwide as part of the Big Hitter campaign.
*Price may vary across stores.
**Not available at Halal stores.
