Unforgettable Travel Company has announced the appointment of Erin Johnson as group marketing director, effective from October 12. Erin will join the company’s executive team, reporting to Graham Carter, co-founder of the business.
In her newly established role, Erin will lead the company’s global marketing strategy across all brands, including specialist luxury Croatia travel company Unforgettable Croatia. She will focus on driving profitable growth across direct and travel trade channels, strengthening brand positioning and increasing demand for the company’s luxury, tailor-made travel experiences.
Erin has more than 20 years’ travel industry experience and will join from Specialist Holidays Group, where she is currently group chief marketing officer. She previously spent more than five years as marketing director for Travelopia’s tailor-made division, overseeing Sovereign Luxury Travel, Citalia Holidays and American Holidays, and three years at Silversea Cruises, as marketing director for UK, Ireland, Middle East & Africa.
Graham Carter said: “Erin brings an exceptional combination of luxury travel expertise, commercial insight and experience across both direct and trade channels. Her proven ability to position specialist brands, inspire high-value customers and turn strong storytelling into bookings will be invaluable as we continue to grow our brands internationally. We are delighted to welcome her to the executive team and look forward to working together to introduce more travellers to the personalised experiences we offer”.
Erin Johnson said: “I’m excited to join Unforgettable Travel Company at such an important stage in its growth. The business has a compelling proposition built around specialist expertise, personal service and the human touch, and I’m looking forward to bringing my experience across brand, direct and trade marketing to help strengthen demand and support the next phase of growth”.
