WorldVue®, a trusted global provider of video, advanced connectivity and professional services, today announced the addition of Willow by Cricbuzz as an à la carte option to its expanding entertainment offerings, bringing premier live and streaming cricket coverage to hospitality properties.
The addition of Willow by Cricbuzz expands WorldVue’s portfolio of international programming and sports content, giving hotels and other properties more opportunities to deliver entertainment that reflects the diverse interests of today’s global travellers.
Willow by Cricbuzz is the premier destination for cricket in the United States and Canada, offering extensive coverage from nearly every major cricket board and tournament worldwide. Willow is the only 24/7 live cricket channel in the United States, with several hundred days of live cricket coverage annually and agreements with major cricket organisations and leagues worldwide.
“Today’s guests come from all over the world, and they increasingly expect the entertainment experience in their room to reflect the content they enjoy at home,” said Robert Grosz, President and Chief Operating Officer of WorldVue. “Adding Willow TV allows us to further expand our international and sports offerings while giving our customers more flexibility to provide relevant, engaging content to their guests. This is another step in our commitment to building a broader entertainment portfolio that serves the interests of a global audience.”
Through WorldVue, properties will be able to offer guests access to one of North America’s most comprehensive cricket destinations. Willow’s programming includes major international cricket competitions and coverage from leading cricket boards, bringing a globally popular sport to more hotel guests across WorldVue’s hospitality footprint.
“Cricket has one of the most passionate and globally connected fan bases in the world, and our mission is to make the sport accessible to fans wherever they are,” said Todd Myers, Chief Operating Officer of Willow. “Working with WorldVue creates another opportunity to bring premier cricket coverage to travellers and connect fans with the teams, tournaments and moments they love. We are excited to expand access to Willow through WorldVue’s hospitality technology ecosystem.”
The addition reflects WorldVue’s continued investment in expanding the breadth of content available to hospitality customers, with a growing focus on international programming, live sports and entertainment options that help properties better serve an increasingly diverse guest population.
Willow joins WorldVue’s broader entertainment ecosystem, giving properties another content option as they look to enhance the in-room experience and offer programming that resonates with guests worldwide.
