As diners increasingly seek experiences that go beyond food, AB Steak Jakarta by Chef Akira Back is introducing a new chapter for Jakarta’s dining scene through “Grill The Extraordinary”, a year-long campaign that redefines the traditional steakhouse experience by bringing together premium Korean-inspired steak, live entertainment, curated collaborations, and immersive social dining.
Founded by internationally acclaimed chef and restaurateur Akira Back, AB Steak was inspired by the communal culture of Korean dining, where grilling, sharing, and gathering around the table are central to the experience. Today, the concept operates in Beverly Hills, San Francisco, and Jakarta, offering a distinctive interpretation of the modern steakhouse through Chef Akira’s global culinary perspective. At a time when consumers are prioritizing memorable experiences over conventional fine dining, AB Steak is positioning itself as Jakarta’s leading Korean lifestyle dining destination. Through Grill The Extraordinary, the restaurant aims to create a dynamic platform where dining, entertainment, and hospitality intersect, ensuring every visit offers something different.
Located in Senayan City, AB Steak accommodates up to 180 guests and features nine private dining rooms, making it one of Jakarta’s largest premium Korean steakhouse destinations for celebrations, corporate gatherings, and social occasions.
What differentiates AB Steak from conventional steakhouses is its approach to premium beef and dry-ageing. The restaurant’s signature programme incorporates traditional Korean ingredients such as doenjang and ssamjang into the dry-ageing process, creating unique flavour profiles that reflect Chef Akira Back’s culinary identity while maintaining the integrity of world-class beef cuts. Guests can experience rotating seasonal selections alongside signature dishes including the AB Wagyu Pizza, dry-aged beef specialties, and contemporary desserts crafted by Corporate Executive Pastry Chef Sharon Augustine.
The culinary vision behind AB Steak is led by Chef Akira Back, whose journey from professional snowboarder to globally recognised chef has shaped a restaurant portfolio spanning Asia, Europe, the Middle East, and North America. Best known for earning Michelin recognition for his Dosa concept in Seoul and London, Chef Akira has built a reputation for combining technical excellence with innovative dining concepts that extend beyond the plate.
Supporting the brand’s growth is Corporate Executive Chef William Rusli, who has spent more than a decade expanding the Akira Back portfolio across international markets including Jakarta, Riyadh, and Bangkok. Together, they continue to evolve AB Steak’s dining experience through seasonal menus, culinary innovation, and elevated guest engagement.
Throughout the year, Grill The Extraordinary will be brought to life through a series of chef collaborations, bar takeovers, live entertainment performances, seasonal menu launches, and exclusive dining events. Building on past partnerships with renowned chefs, bartenders, and hospitality talents, the campaign reflects AB Steak’s commitment to creating experiences that continuously evolve alongside Jakarta’s growing appetite for lifestyle-driven dining.
As the city’s hospitality landscape continues to evolve, AB Steak challenges the perception that premium steakhouses must be formal, exclusive, or intimidating. Instead, it offers an experience where exceptional food, curated beverages, entertainment, and genuine hospitality come together in a vibrant and approachable setting.
More than a steakhouse, AB Steak represents a new generation of dining destinations—one where Korean flavours meet premium steak, dining meets entertainment, and every visit invites guests to Grill The Extraordinary.
