Vegemite, The Wiggles & Royal Caribbean Unveil Family Giveaway

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Vegemite, Australia’s most beloved spread, has today announced a landmark three-way consumer promotion with children’s entertainers The Wiggles and Royal Caribbean – giving Australian families the chance to win one of three Wiggly family cruise holidays.

Running 27 July to 25 October 2026, the promotion invites Australians to purchase any Vegemite spread product, scan the on-pack QR code, and upload their receipt for the chance to win a cruise to Tasmania. Three lucky families will set sail on a Royal Caribbean cruise featuring meet and greet experiences with Lucia Wiggle (Blue), Captain Feathersword, Dorothy the Dinosaur and all of their wonderful Wiggly friends. Not taking home the major prize? There are over 100 instant-win $100 gift cards that are also up for grabs throughout the promotional period.

At the heart of the promotion is Vegemite Kids. Crafted for younger tastebuds, it delivers a milder flavour when tasted alongside Original Vegemite and contains 50% less salt and no artificial flavours. Importantly, it retains the same essential B Vitamins that make kids mitey — including vitamins B1, B2, B3, and folate (B9) — with the added addition of B6 and B12 to support immunity, building on the powerhouse nutrition that has fuelled generations of kids through school, sport and everyday life.

Tegan Froud Senior Brand Manager at Vegemite, said:

“We’re so excited to bring together three iconic brands that Australian families know and love. This promotion is all about creating a moment of real joy, from the breakfast table all the way to the high seas. Vegemite Kids was made for the next generation of Vegemite lovers, and what better way to celebrate the launch of Vegemite Kids that than with The Wiggles and Royal Caribbean by our side.”

Lucia Field, Blue Wiggle, said:

“We’ve always believed in the power of bringing families together, and this partnership does exactly that. Getting to share an adventure on the high seas with Vegemite and Royal Caribbean — and with our fans — is something truly special. We can’t wait to see families on board!”

Kathryn Lock, Senior Director, Marketing at Royal Caribbean, said:

“Royal Caribbean is all about creating unforgettable family memories, and this partnership with two other iconic Australian brands is a perfect fit. As we count down to the summer and our second year of exclusive Wiggly sailings, we’re thrilled to welcome Vegemite and The Wiggles on board for the Ultimate Wiggly adventure and give Australian families an experience they’ll never forget.”

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